Re: 3M Validation Page

Wayne Chang's post :

    On 6/10/20 4:30 PM, Wayne Chang wrote:
>     This page lets you to "pull" credentials based on 3M identifiers printed on the product packaging: https://safeguard.3m.com/Guest#/Validation - I think it's an interesting exhibit as we explore the right roles for VCs across e-commerce and battling counterfeit goods.

... got me thinking.

The luxury fashion brand Alyx is piloting a blockchain using QR codes to 
display where materials were sourced, where manufacturing took place and 
where the product was shipped to. And the luxury brand conglomerate LVMH 
has partnered with ConsenSys and Microsoft to create the traceability 
platform called AURA where details of a particular item can be checked 
to confirm its authenticity, confirming whether the item is genuine. 
This allows them to combat grey goods, and can theoretically assure 
ethical and sustainable manufacture.

Still I'm tired of thinking about COVID, I'm taking a break to daydream 
-- and wondering if vreifiable credentials could be used in the fashion 
industry?

So I have some questions...

1) Because the cost of transaction is relatively high, AURA is likely to 
remain the preserve of high-end luxury goods, where anti-counterfeiting 
is the primary use case. So this leads me to wonder... would a VC be 
cheaper than writing a record a blockchain?

2) If these brands wish to create a more intimate connection the 
consumer, it might be smarter to do something like this: Imagine 
Beyonce's Ivy Park activewear line included a VC. Why? Because Beyonce 
has been attacked over social media for using Sri Lankan factories 
paying 2¢/hr for labor. A chain of VCs could theoretically verify a 
chain of ethical manufacture, and also ensure compliance with 
sustainability goals. Plus, that VC provides a one time pass to receive 
a free song, that is not available commercially. Would anyone be up to 
helping me think this through as a gedanken exercise to understand VCs 
better?

Anyway, something like this feels interesting to me, because it isn't 
the same old Alice/Bob in a supply chain example. Has anyone put thought 
into this sort of thing already?

Moses






-- 

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Or whet your appetite by reading /Agile Innovation/ 
<http://www.amazon.com/Agile-Innovation-Revolutionary-Accelerate-Engagement/dp/B00SSRSZ9A> 
| /Quantum Design Sprint/ 
<https://www.amazon.com/Quantum-Design-Sprint-Application-Disruptive/dp/1799143864> 
| my blog at /psychologytoday.com/ 
<http://www.psychologytoday.com/blog/the-tao-innovation>.

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