W3C home > Mailing lists > Public > public-credentials@w3.org > December 2019

Re: "there's a cred for that"

From: Heather Vescent <heathervescent@gmail.com>
Date: Fri, 13 Dec 2019 10:22:32 -0800
Message-ID: <CA+C6qMyPmCsZiVCdoFVDwTn9A=75goQMS6z_khwW_erS0N_sEw@mail.gmail.com>
To: Moses Ma <moses.ma@futurelabconsulting.com>
Cc: daniel.hardman@evernym.com, "public-credentials@w3.org" <public-credentials@w3.org>
Might I suggest we ask some people skilled in marketing and branding to
chime in. Or maybe welcome them into the space to de-jargon the existing
material/mindset.

AJAX, the catchy term that described a web technology that changed the web,
was coined 5 years after the tech was developed and not even by any of the
original people who developed the technology. I ran the original naming
workshops for that tech and it wasn't sexy at all.

What will more likely happen is that some outsider will coin a term that
catches on, and none of us will have any power to stop its usage. So best
be ready for that.

On Fri, Dec 13, 2019 at 9:42 AM Moses Ma <moses.ma@futurelabconsulting.com>
wrote:

> I think there are two ways to approach this:
>
>    1. we can look for a good brandable term for VCs, or
>    2. we can just use the generic term and let the marketplace find the
>    noun that will become a verb
>
> Personally, it's actually a pretty difficult task to find the perfect term
> - eg, "cred" conflates with "credits" and probably won't work.It needs to
> be monosyllabic and roll off the tongue. Ideally it has multiple meanings
> that add synergistically into something that has meme potential. I'm
> leaning toward the made up term "vert" - as in verifiable certificate.
>
> Moses
>
> PS, also, I'm still hung up on "credentials vs claims". I think a
> verifiable claim would have greater usage, for example attaching a
> verifiable "receipt" claim to a customs declaration vs a verifiable
> credential as a "trusted trader".
>
>
> On 12/12/19 9:48 PM, Daniel Hardman wrote:
>
> When smart phones first became a thing, "there's an app for that" became a
> meme-like catch phrase.
>
> I want to suggest that we evangelize a similar thing with respect to
> verifiable credentials.
>
> You want to prove you {have a degree | got vaccinated | gave or received
> consent | are a citizen | bought a ticket | qualify for a loan | did KYC |
> have a security clearance | are a reputable Uber driver | login to a
> website}? There's a (verifiable) cred for that.
>
> Maybe a drumbeat of this phrase will catch.
>
> --Daniel
>
>
> --
>
> *Moses Ma | Managing Partner*
>
> moses.ma@futurelabconsulting.com | moses@ngenven.com
>
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>
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>
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>
>
> Or whet your appetite by reading *Agile Innovation*
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> | *Quantum Design Sprint*
> <https://www.amazon.com/Quantum-Design-Sprint-Application-Disruptive/dp/1799143864>
> | my blog at *psychologytoday.com*
> <http://www.psychologytoday.com/blog/the-tao-innovation>.
>
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-- 
Heather Vescent <http://www.heathervescent.com/>
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<https://ssiscoop.com/>
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Received on Friday, 13 December 2019 18:22:47 UTC

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