W3C home > Mailing lists > Public > public-bpwg@w3.org > August 2008

RE: iPhone ad rapped as 'misleading'

From: Heath, Geoffrey <geoffrey.heath@hp.com>
Date: Wed, 27 Aug 2008 18:31:27 +0000
To: Luca Passani <passani@eunet.no>, MWI BPWG Public <public-bpwg@w3.org>
Message-ID: <4720683FDAC41A4090FA6F6B55B17A3420995183F7@GVW0673EXC.americas.hpqcorp.net>

I wonder if Apple used the word "ALL" on purpose, or really thought that "ALL" was okay? Maybe "ALL" was in "normal" internet content consumption... ? Is Flash considered the defacto content consumption delivery method? [no]... I mean, if a company represents their content only via Flash, and doesn't offer it in a non-flash delivery as well.. Is that the iPhone fault for not being able to display it, or is it the developer fault for not delivering content in a "defacto standard"?

The perception that the iPhone is all about User Experience is incorrect. The Business model has sidelined the user experience when it comes to content consumption of music. It is packaged neatly with a sweet candy outercoating, but it's still a business driven user experience model. With excellent marketing, and iPhone "mob mentality", people overlook the fact that they are being herded down a VERY specific content consumption path on a proprietary platform.

I'm not knocking it... it's quite an evil genious idea. Makes perfect business sense, and allows distinct control of the User Experience (for better or worse). Make people overlook missing things and "should be" open functionality with other shiney objects. Apple just happens to have the "magic fairy dust" to make users evangalize their products.

It's like feeding a baby, if you just try to feed him the spoon, he may reject it. If you make an airplane noise and "fly the spoon around", he'll smile and gobble it up. Apple is allowing specific content consumption (insert minced split peas here) with a shiney delivery device (insert airplane noise here).

_________________________
Geoff Heath
Hewlett-Packard
Sr. Information Architect




-----Original Message-----
From: public-bpwg-request@w3.org [mailto:public-bpwg-request@w3.org] On Behalf Of Luca Passani
Sent: Wednesday, August 27, 2008 11:05 AM
To: MWI BPWG Public
Subject: Re: iPhone ad rapped as 'misleading'


Ray Anderson wrote:
>
>
> The word Apple used which was the problem was "ALL"
I see
>
> The other big problem with the iPhone's internet is you can't download
> things.
> Its bizarre that the iPhone is one of the very few phones from which
> you can't download music!
> (unless you side load or Wifi)
not really bizzarre if your objective is to make iTunes the only channel
to sell music and all other content. As usual, following the money trail
explains a lot (just like with those freaking transcoders)

Luca
Received on Thursday, 28 August 2008 03:34:04 UTC

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