W3C home > Mailing lists > Public > public-bpwg@w3.org > August 2008

Re: iPhone ad rapped as 'misleading'

From: Luca Passani <passani@eunet.no>
Date: Wed, 27 Aug 2008 21:02:40 +0200
Message-ID: <48B5A4CF.2030507@eunet.no>
To: MWI BPWG Public <public-bpwg@w3.org>

I do not disagree with anything you wrote, Heath. Apple is not doing 
anything for its good heart. They are simply doing things that make 
business sense for the company.

Having said this, I also look at it from another perspective. The mobile 
web has been (and it still is for the most part) fully controlled by 
operators (for the good and for the bad). By leveraging its powerful 
brand, Apple has boldly gone where no one else had gone before by 
creating a model which disrupted the rules other device manufacturers 
had to abide by. They created the device and operators were virtually 
forced to sell it for them.
This is revolutionary and creates an opening in a world that was always 
closed. This will lead the way for others to do the same and make it 
easier for the mobile ecosystem to thrive without operators' consent.

For this reason, I am not too keen on attacking Apple on the grounds 
that they are forcing iTunes on everyone. I prefer to enjoy the moment 
when carriers are no longer the only path, knowing that other companies 
will follow suite.

BTW, this should create new opportunities for HP too, don't you think? 
do you guys already have an iPhone competitor?


Heath, Geoffrey wrote:
> I wonder if Apple used the word "ALL" on purpose, or really thought that "ALL" was okay? Maybe "ALL" was in "normal" internet content consumption... ? Is Flash considered the defacto content consumption delivery method? [no].. I mean, if a company represents their content only via Flash, and doesn't offer it in a non-flash delivery as well.. Is that the iPhone fault for not being able to display it, or is it the developer fault for not delivering content in a "defacto standard"?
> The perception that the iPhone is all about User Experience is incorrect. The Business model has sidelined the user experience when it comes to content consumption of music. It is packaged neatly with a sweet candy outercoating, but it's still a business driven user experience model. With excellent marketing, and iPhone "mob mentality", people overlook the fact that they are being herded down a VERY specific content consumption path on a proprietary platform.
> I'm not knocking it... it's quite an evil genious idea. Makes perfect business sense, and allows distinct control of the User Experience (for better or worse). Make people overlook missing things and "should be" open functionality with other shiney objects. Apple just happens to have the "magic fairy dust" to make users evangalize their products.
> It's like feeding a baby, if you just try to feed him the spoon, he may reject it. If you make an airplane noise and "fly the spoon around", he'll smile and gobble it up. Apple is allowing specific content consumption (insert minced split peas here) with a shiney delivery device (insert airplane noise here).
> _________________________
> Geoff Heath
> Hewlett-Packard
> Sr. Information Architect
> -----Original Message-----
> From: public-bpwg-request@w3.org [mailto:public-bpwg-request@w3.org] On Behalf Of Luca Passani
> Sent: Wednesday, August 27, 2008 11:05 AM
> To: MWI BPWG Public
> Subject: Re: iPhone ad rapped as 'misleading'
> Ray Anderson wrote:
>> The word Apple used which was the problem was "ALL"
> I see
>> The other big problem with the iPhone's internet is you can't download
>> things.
>> Its bizarre that the iPhone is one of the very few phones from which
>> you can't download music!
>> (unless you side load or Wifi)
> not really bizzarre if your objective is to make iTunes the only channel
> to sell music and all other content. As usual, following the money trail
> explains a lot (just like with those freaking transcoders)
> Luca
Received on Wednesday, 27 August 2008 19:03:28 UTC

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