Style v. Substance

I haven't checked CEBM's catalog of biases 
<https://stratml.us/drybridge/index.htm#COB> to see if it includes this 
one -- https://rationalwiki.org/wiki/Style_over_substance -- but it 
seems highly relevant to the work of the AIKR CG.

Wikipedia's listing of cognitive biases -- 
https://en.wikipedia.org/wiki/List_of_cognitive_biases -- doesn't seem 
to reference it directly.  However, attractiveness is referenced in 
these biases:

    https://en.wikipedia.org/wiki/Cheerleader_effect

    https://en.wikipedia.org/wiki/Halo_effect

I also discovered a separate article on bias, which includes this one: 
https://en.wikipedia.org/wiki/Bias#Lookism

Owen


-------- Forwarded Message --------
Subject:  Re: IPTC draft credibility guidelines released for feedback
Date:  Tue, 21 Apr 2020 15:19:22 -0400
From:  Owen Ambur <Owen.Ambur@verizon.net>
To:  public-credibility@w3.org



This is very good news, Brendan.

The NewsCode Scheme is now available in StratML Part 1, Strategic Plan, 
format at https://stratml.us/drybridge/index.htm#NCS

Here are some comments, for whatever they may be worth:

 1. While we must deal with reality as it currently exists, we should
    also pursue continuous improvement.
 2. We already have far too much "policy" in narrative format and far
    too few actual performance plans and reports, in open, standard,
    machine-readable format.
 3. While "short cuts" (like stories) are essential in the routine of
    everyday life, they exclude information (i.e., reliable data) that
    may be critical for consideration when risks may be high.
 4. HTML is a shortcut enabling the presentation of data.
    https://stratml.us/references/FlashyVIntelligentWeb.pdf
 5. The incumbents whose business cases and competitive advantages are
    based upon legacy data formats and the inefficiency of others should
    not be allowed to stand in the way of innovation and progress.
 6. We should aim for more mature business processes.
    https://en.wikipedia.org/wiki/Machine-readable_document

I take this reference as further confirmation of my bias toward the 
importance of the character of the content versus the style of the 
presentation: https://rationalwiki.org/wiki/Style_over_substance

I wonder if Miki paid Google to make this their top hit on "bias toward 
style versus substance": 
https://www.megumimiki.com/blog/bias-towards-style-over-substance-is-keeping-your-real-talent-hidden 


Surely, there must be an evolutionary basis for our often irrational 
attraction to attractiveness, commonly to the exclusion of factors more 
relevant to the achievement of our objectives. 
https://www.linkedin.com/pulse/artificial-ignorance-owen-ambur/

See, for example, 
https://www.sciencedirect.com/science/article/abs/pii/0162309595000682

With reference to credibility "signals," this reference also uses that 
term: 
https://www.researchgate.net/publication/312719482_Evolutionary_Basis_of_Attraction 


Just some thoughts ... for whatever they might be worth.

Owen

On 4/21/2020 5:06 AM, Brendan Quinn wrote:
> Hi Sandro and all,
>
> I have something to share: we've released the first public draft of 
> our "Expressing Trust and Credibility in IPTC Standards" document, as 
> discussed in a CredWeb call back in November.
>
> Here's our news item about it:
> https://iptc.org/news/public-draft-for-comment-expressing-trust-and-credibility-information-in-iptc-standards/
>
> All comments and feedback are gratefully accepted!
>
> Best regards,
>
> Brendan.
>
> On Mon, 20 Apr 2020 at 23:49, Sandro Hawke <sandro@w3.org 
> <mailto:sandro@w3.org>> wrote:
>
>     Let's skip this week.
>
>     Stay safe, and feel free to send the group email about interesting &
>     relevant topics.
>
>            -- Sandro
>
>