Re: Unverifiable Transactions / Cookie draft

Rob Hartill:
>Caching ads is very bad news for people selling ads on a per impression
>basis. If a content site has to redirect to an ad network then it will
>either have to cache bust everything or waive goodbye to 30-50% of their
>revenue OR 30-50% of their ad serving capacity.

Hmm, you lost me here.  How does the cache busting by the content site
affect the counting of ads sent by the ad network site?

>I can't see network sites trusting the content sites to report accurate
>impression counts, 

Then we have a different opinion.  I can easily see this level of trust

Anyway, I think that the value of ad rotation and user profiling is vastly
overrated.  Of course, it is in the best interest of ad networks to overrate
the added value of these things: they are currently the ones who get paid
for adding this value.

>Rob Hartill   Internet Movie Database (Ltd)


Received on Monday, 24 March 1997 13:57:22 UTC