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Re: Copywriting for Screenreaders (was Alt text for URL's)

From: david poehlman <david.poehlman@handsontechnologeyes.com>
Date: Thu, 17 Feb 2005 10:53:35 -0500
Message-ID: <00d301c51508$d82a9c40$6401a8c0@DAVIDPC>
To: "ADAM GUASCH" <ADAM.GUASCH@EEOC.GOV>, <w3c-wai-ig@w3.org>

First, we ask the company not to want so much but to allow best practices to 
be the guide.
Then, the web designer takes the content and works it into a site so that it 
is both appealing and highly navigable.  This senario is correct but it is 
not driven by user needs, it is driven by what the organization wants to 

In the liniar approach, we would easily split the page into areas and 
provide the ability for all to see who wanted to see them the ability to 
directly access the area of interest.  We could even have one page for nav 
and a link to that page on each other page.  There are endless 
possibilities.  The company logo is fine, it gets you to the starting point 
of the site or at least the point in the site that has been decided upon as 
the starting point of the site and that could be the nav page as well.

So then, my proposal for copywriting is that we start from the beginning and 
copyright not for screen readers but for all.

Johnnie Apple Seed
----- Original Message ----- 
To: <w3c-wai-ig@w3.org>
Sent: Thursday, February 17, 2005 10:21 AM
Subject: Re: Copywriting for Screenreaders (was Alt text for URL's)

>>>> "david poehlman" <david.poehlman@handsontechnologeyes.com>
2/17/2005 9:48:40 AM >>>
>To bring this thread back to its original topic, one of the proposed
>rights is skip nav.  I ask that it not be done for all the reasons I
>stated and more.

OK, we get that. What alternative are you proposing? I don't think
anyone can seriously respond to your proposal without first
understanding what that proposal is.

Let's try an example. Let's create a fictional company, that provides
three related services. On their web site, they have basic company
information, 8-10 separate pages of information about each of those
three services, and the usual contact info, search, etc.

On each of the pages dealing with the three services, the company wants
a dozen paragraphs of text describing one aspect of one particular
service. They also want links to the other 8 or so pages describing
other aspects of that service. They also want links to the other two
services, the general company info, the contact and search info, etc.

The average, garden-variety "web designer" is likely going to lay out
that information so that, visually, you'll get:

1 - The company logo on the top left of the screen
2 - A horizontal row of links to company info, each of the three
services, contact and search
3 - Below the first two items, a left-side vertical menu containing the
links to the other 8 pages in that service area
4 - Main content to the right of the left-side menu

With a screen reader or a linearizing text browser, you'll get those
same elements, in the order presented above. That's a pretty standard
layout, seen on thousands of sites currently in existence.

Now, obviously, it would be extraordinarily inconvenient for someone
using a screen reader, or otherwise navigating with a keyboard, to tab
through two collections of links, containing at minimum 14 items. So the
"skip link" is used, so that people can bypass the two groups of links
and go straight to the content.

Question 1: What's wrong with this?
Question 2: How would you implement the better structure you're
Received on Thursday, 17 February 2005 15:54:07 UTC

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