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Re: Semantic Markup at (IT) companies - living examples

From: Martin Hepp <martin.hepp@unibw.de>
Date: Thu, 10 Sep 2015 10:19:33 +0200
Cc: W3C Web Schemas Task Force <public-vocabs@w3.org>
Message-Id: <338BC331-3EE1-4F2A-A614-56A3EEA73A0C@unibw.de>
To: Bo Ferri <zazi@smiy.org>
Bo:

For the schema:Product included in a schema:Offer, you can use both very concrete definitions ("1 ACME TV Set 20 inch, MPN 1234") and generic "umbrella" definitions (like "Roadwork and construction services in the greater Orlando area"). From a schema.org / GoodRelations perspective, you may or may not add a price tag to offers with either concrete and "umbrella" products or services. Often, price ranges come in handy for the latter.

So it is perfectly fine to say 

- "We  offer Roadwork and construction services in the greater Orlando area for 40 - 110 USD / hour" or

- "Web development in HTML5 + CSS at 40 - 110 USD / hour"

- "We repair antique radios, prices starting at 50 USD per piece / item."

This is the conceptual level.

Now, the major search engines have indicated that they prefer offers for concrete products over "umbrella" descriptions, but this is really mostly a Google perspective.

If you want to get Google Rich Snippets for products, a page should describe an offer for specific product. Since this is what most commercial sites are after, this is the dominating pattern in markup. By and large, the schema.org patterns in commercial sites are mostly determined by what is known to be actually consumed by the major search engines.

But if you are not after rich snippets for products, it is perfectly fine to use "umbrella" descriptions of your range of products and services and price range information for those.

Martin

--------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  martin.hepp@unibw.de
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp





> On 10 Sep 2015, at 09:01, Bo Ferri <zazi@smiy.org> wrote:
> 
> Hi Martin,
> 
> thanks a lot for the "heads up" ;)
> 
> also thanks a lot for the hint with setting up a custom search. I'll investigate further search overtime.
> 
> re. your given examples:
> 2 and 3 go somehow in the right direction. However, both are at the end very concrete service with a price tag. I was rather looking for how to describe rather broad services of a (IT) company, e.g., developing web sites or doing Android app development. Usually, at those services you wouldn't put a price tag at your website, but simply describe the services themselves (maybe as a responsible person at the company, mention some categories + link them to Wikidata entities or refer to an intended target audience).
> 
> Maybe, I'm also getting the definition of "product or service" at schemaorg:service wrong and I need to find another way of how to describe. So maybe this use case wasn't really on the roadmap of schema.org before (?)
> 
> Cheers,
> 
> 
> Bo/T
> 
> 
> Quoting Martin Hepp <martin.hepp@unibw.de>:
> 
>> Hi Bob:
>> 
>> There is quite some data of this kind out there. The best way to find out is to set up a Google Custom Search Engine and constrain the results to pages that contain schema:Offer, like so:
>> 
>> https://cse.google.com/cse/publicurl?cx=014242670995335580888:wbmie7e_uaw
>> 
>> Typing in "IT services" returns more than 50,000,000 results, of varying data quality of course:
>> 
>> Examples:
>> 
>> https://developers.google.com/structured-data/testing-tool/?url=http%3A//thedigitaldentist.com/product/practice-byte-guard/
>> https://developers.google.com/structured-data/testing-tool/?url=https%3A//www.psinergytech.com/services/commercial-business-services/commercial-onsite-it-services-per-hour/
>> https://developers.google.com/structured-data/testing-tool/?url=http%3A//www.officedepot.com/a/content/technology-services/tech-depot-services-pricing/
>> 
>> Martin
>> 
>> --------------------------------------------------------
>> martin hepp
>> e-business & web science research group
>> universitaet der bundeswehr muenchen
>> 
>> e-mail:  martin.hepp@unibw.de
>> phone:   +49-(0)89-6004-4217
>> fax:     +49-(0)89-6004-4620
>> www:     http://www.unibw.de/ebusiness/ (group)
>>         http://www.heppnetz.de/ (personal)
>> skype:   mfhepp
>> twitter: mfhepp
>> 
>> 
>> 
>> 
>> 
>>> On 09 Sep 2015, at 22:55, Bo Ferri <zazi@smiy.org> wrote:
>>> 
>>> Hi all,
>>> 
>>> so can I assume and conclude that there are no living examples out there that follow somehow the described scenario from below? Is it no useful or common use case? Or is just to early*?
>>> I think that this might be beneficial for both parties - companies and customers (and all search engine vendors themselves (they will get a mercantile directory for free)).
>>> 
>>> I'm a bit disappointed**.
>>> 
>>> Cheers,
>>> 
>>> 
>>> Bo/T
>>> 
>>> 
>>> PS: I reviewed a bunch of known companies in the (S)SEO and semantic technologies space re. utilisiation of Semantic Markup (schema.org) at their own websites - it was a bit embarrassing sometimes (?!)
>>> 
>>> 
>>> *) schema.org is over 4 years old right now
>>> **) also re. tool support/ CMS integration for creating a knowledge graph (!) with Semantic Markup (schema.org), but this is another thread [1] ;)
>>> 
>>> 
>>> [1] https://plus.google.com/u/0/106896159127588057802/posts/HfGeDrkYCo2
>>> 
>>> 
>>> On 8/29/2015 6:28 PM, Bo Ferri wrote:
>>>> Hi all,
>>>> 
>>>> (apologies for cross-posting [1] - but the question is still not really
>>>> answered ;) )
>>>> 
>>>> Are there any good (living) examples (real websites) available for
>>>> semantic markup (schema.org etc.) at (IT) company websites*? - e.g.
>>>> Corporation -> Offer -> Product (Service) -> Technology ("company XY
>>>> offers YZ services that makes use of ZA technologies (target group AB
>>>> benefits from these services/solutions)").
>>>> 
>>>> goal: create a knowledge graph (i.e. inter-related (!) knowledge base,
>>>> i.e., entities are connected between each other) of a company (that
>>>> hopefully helps customers to better find appropriated companies to solve
>>>> their problems/challenges)
>>>> 
>>>> Any suggestions?
>>>> 
>>>> Thanks a lot in advance.
>>>> 
>>>> Cheers,
>>>> 
>>>> 
>>>> Bo/T
>>>> 
>>>> 
>>>> *)  I was just wondering a bit, since I was looking for an IT company
>>>> website as model/blue print and already did some research at various
>>>> places and didn't really find one that leverages all available/possible
>>>> semantic mark up (schema.org), or am I searching just wrong? ;)
>>>> 
>>>> 
>>>> [1] https://plus.google.com/communities/103048251221048356778
>>>> 
>>> 
>>> 
> 
> 
> 
> 
Received on Thursday, 10 September 2015 08:20:06 UTC

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