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Re: Semantic Markup at (IT) companies - living examples

From: Kingsley Idehen <kidehen@openlinksw.com>
Date: Thu, 10 Sep 2015 12:24:40 -0400
To: public-vocabs@w3.org
Cc: Rumi Tsekova <rtsekova@openlinksw.com>, Tim Haynes <thaynes@openlinksw.co.uk>
Message-ID: <55F1AEC8.3090405@openlinksw.com>
On 9/10/15 3:37 AM, Bo Ferri wrote:
> Hi Kingsley,
>
> also thanks a lot for the "heads up" from your side ;)
>
> I was also looking at your website ;). You did the "trick", e.g., by
> introducing your own ontology to assign "vendors#hasVendor" or
> "products#hasFamily". This is not bad at all in general, because
> custom Semantic Markup is better then no Semantic Markup.
> Nevertheless, this is not really the "schema.org way" at this moment
> and I'm not sure how Goog et al. will interprete (and display) this
> information at their search.

Answer:

To be agile we make our own vocabularies. Whenever a shared variant
emerges we simply map our terms accordingly. All of this happens at the
vocabulary level while inference and reasoning handles content
re-publication :) We don't want to publish structured data that isn't
understood by the major search engines, so we stay vigilant while having
fun with the mappings and publications cycles.

>
> So what I would like to do is having a start/landing page that briefly
> describes the company itself (by utilising appropriated Semantic
> Markup) + building a knowledge graph by shortly mention their services
> etc. + linking to the detail pages of those services (that include
> more detailed descriptions about single services). Coming back to the
> website of your company: when I parse your home/landing page with
> Goog's Structured Data Testing Tool, then I can find a description of
> your company (incl. "relatedLink"s). However no links to offers of
> this organization/corporation in the "schema.org way", i.e.
> "Corporation -> Offer -> Product", nor a "schema.org entity" (not
> schemaorg:WebPage, but schemaorg:Product) description of the service
> itself at the detail page (you also refer to entity description (in
> somehow human and machine readable way) outside of your real website).

Then there's something wrong. That flow should be there, using
schema.org terms. I'll take another look because that's a basic
navigation structure that should be in place from our homepage doc [1].

> To conclude: yes, your company has a knowledge graph that describes
> somehow your company incl. their (real) products and (broad) services.
> Nevertheless, this is not always that "schema.org compatible", i.e.,
> I'm not sure how the famous search engine vendors will interpret this
> information.

See my comments above re. search engines :)

>
> tl;tr: I'm still looking for a living example of the "schema.org way"
> for, e.g., Corporation -> Offer -> Product (Service) -> Technology ;)

We should have that, in a variety of document content formats [2].
Basically:

1. Company Information
2. Offers
3. Products included in Offers -- in our case we are offering licenses
4. Technology -- in our case, this is the technology licensed
5. And much more...


Links:

[1] http://www.openlinksw.com -- OpenLink Home Page
[2] http://www.openlinksw.com/c/97P7NDD


Kingsley
>
> Cheers,
>
>
> Bo/T
>
>
> Quoting Kingsley Idehen <kidehen@openlinksw.com>:
>
>> On 8/29/15 12:28 PM, Bo Ferri wrote:
>>> Hi all,
>>>
>>> (apologies for cross-posting [1] - but the question is still not
>>> really answered ;) )
>>>
>>> Are there any good (living) examples (real websites) available for
>>> semantic markup (schema.org etc.) at (IT) company websites*? - e.g.
>>> Corporation -> Offer -> Product (Service) -> Technology ("company XY
>>> offers YZ services that makes use of ZA technologies (target group AB
>>> benefits from these services/solutions)").
>>
>> Assuming you are looking for live examples, we do actually describe
>> products, offers, and many other things using terms from the schema.org
>> vocabulary, naturally [1]. Basically, I maintain a pinterest collection
>> of sites I've stumbled upon that also describe various things using
>> schema.org terms [2].
>>
>> Hope that helps.
>>
>> Links:
>>
>> [1] https://www.pinterest.com/pin/389561436496679543/ -- License Offer
>> (click on link to go to actual page, in many of the examples)
>> [2] https://www.pinterest.com/kidehen/microdata-schemaorg-related/ --
>> Pinterest pin collection dedicated to Schema.org usage
>>
>>
>> Kingsley
>>
>>>
>>> goal: create a knowledge graph (i.e. inter-related (!) knowledge base,
>>> i.e., entities are connected between each other) of a company (that
>>> hopefully helps customers to better find appropriated companies to
>>> solve their problems/challenges)
>>>
>>> Any suggestions?
>>>
>>> Thanks a lot in advance.
>>>
>>> Cheers,
>>>
>>>
>>> Bo/T
>>>
>>>
>>> *)  I was just wondering a bit, since I was looking for an IT company
>>> website as model/blue print and already did some research at various
>>> places and didn't really find one that leverages all
>>> available/possible semantic mark up (schema.org), or am I searching
>>> just wrong? ;)
>>>
>>>
>>> [1] https://plus.google.com/communities/103048251221048356778
>>>
>>>
>>
>>
>> -- 
>> Regards,
>>
>> Kingsley Idehen
>> Founder & CEO
>> OpenLink Software
>> Company Web: http://www.openlinksw.com
>> Personal Weblog 1: http://kidehen.blogspot.com
>> Personal Weblog 2: http://www.openlinksw.com/blog/~kidehen
>> Twitter Profile: https://twitter.com/kidehen
>> Google+ Profile: https://plus.google.com/+KingsleyIdehen/about
>> LinkedIn Profile: http://www.linkedin.com/in/kidehen
>> Personal WebID: http://kingsley.idehen.net/dataspace/person/kidehen#this
>
>
>
>
>


-- 
Regards,

Kingsley Idehen	      
Founder & CEO 
OpenLink Software     
Company Web: http://www.openlinksw.com
Personal Weblog 1: http://kidehen.blogspot.com
Personal Weblog 2: http://www.openlinksw.com/blog/~kidehen
Twitter Profile: https://twitter.com/kidehen
Google+ Profile: https://plus.google.com/+KingsleyIdehen/about
LinkedIn Profile: http://www.linkedin.com/in/kidehen
Personal WebID: http://kingsley.idehen.net/dataspace/person/kidehen#this




Received on Thursday, 10 September 2015 16:25:09 UTC

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