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Re: Richer information in the microdata than in the visible content in the HTML page: what is the good practice ?

From: jean delahousse KC <jean.delahousse@knowledgeconsult.com>
Date: Tue, 14 Feb 2012 22:54:43 +0100
Message-ID: <CAO+52yV7AhgPwLDTSPckg6L-sva=M1Wv1cLzkrTRCYv0nodSRw@mail.gmail.com>
To: Aaron Bradley <aaranged@yahoo.com>
Cc: Thad Guidry <thadguidry@gmail.com>, "public-vocabs@w3.org" <public-vocabs@w3.org>
Hello,

Thanks a lot for your answers and for their rationales.

Jean

2012/2/14 Aaron Bradley <aaranged@yahoo.com>

> Google, in it's rich snippets article on microdata [1], has this to say:
>
> "In general, Google won't display content that is not visible to the
> user. In other words, don't show content to users in one way, and use
> hidden text to mark up information separately for search engines and web
> applications. You should mark up the text that actually appears to your
> users when they visit your web pages."
> "There are a few exceptions to this guideline. In some situations it
> can be valuable to provide search engines with more detailed
> information, even if you don't want that information to be seen by
> visitors to your page."
>
> The examples of "exceptions" Google lists are markup for ratings and the
> duration of an event - not too dissimilar to the sort of thing you have in
> your code.
>
> The schema.org example [2] for UserInteraction shows interactionCount
> only in the code, though the counts are also visible in plain text
> (somewhat disingenuously, in my opinion).
>
> In the absence of Google sanctioning specific non-visible markup (the sort
> of thing they're always loathe to do, I think largely so users that
> subsequently try to game such things can't claim they had "permission" to
> do) I think common sense must prevail.  Numeric values that may be useful
> to search engines but not necessarily to users seem reasonable.  And I
> can't imagine a scenario where Google is going to dampen rankings or
> de-index a resource where there's valid, honest but non-visible metadata
> markup - the worst that is likely to happen is that Google simply ignores
> the markup (but it still might be useful to you - for example, in a Google
> CSE implementation).  I think your interaction events fall into this
> category.
>
> Cheers, Aaron
>
>
> [1]
> http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035&topic=1088472&ctx=topic
> [2] http://schema.org/UserInteraction
>
> >________________________________
> > From: jean delahousse <delahousse.jean@gmail.com>
> >To: Thad Guidry <thadguidry@gmail.com>
> >Cc: public-vocabs@w3.org
> >Sent: Monday, February 13, 2012 8:12:55 AM
> >Subject: Re: Richer information in the microdata than in the visible
> content  in the HTML page: what is the good practice ?
> >
> >
> >Hello
> >
> >
> >Here is an example: we have very detailed user interactions counts, but
> only show the total
> >
> >
> ><span itemprop="interactionCount" content="UserInteraction:1500"/>
> ><!-- total des interactions des utilisateurs tous réseaux sociaux
> confondus -->
> ><meta itemprop="interactionCount" content="UserTweets:1203"/>
> ><meta itemprop="interactionCount" content="UserComments:78"/>
> ><meta itemprop="interactionCount" content="UserLikes:78"/>
> ><meta itemprop="interactionCount" content="UserPlusOnes:78"/>
> > <!--  interactions des utilisateurs par réseau social  -->
> ><span itemprop="interactionCount" content="UserPlays:123456"/>
> >
> >
> >Jean
> >
> >
> >2012/2/13 Thad Guidry <thadguidry@gmail.com>
> >
> >Can you list the video properties and user interactions your speaking of,
> so we can take a look ?
> >>
> >>
> >>
> >>On Mon, Feb 13, 2012 at 5:23 AM, jean delahousse <
> delahousse.jean@gmail.com> wrote:
> >>
> >>Hello,
> >>>
> >>>
> >>>I have the following question :
> >>>
> >>>
> >>>Working in a media with a video database, we have a lot of fine
> informations about the video : video properties,  user interactions,
> comments...
> >>>In the HTML page, only a small subset of those informations will be
> visible to the reader.
> >>>Should we publish all video information we have as microdata/schema.orgin the HTML page, even if they will be invisible for the reader ?
> >>>What would be the impact on a SEO point of view : negative, neutral,
> still positive, when the microdata/schema.org description of an object is
> richer than the visible information.
> >>>
> >>>
> >>>This question is about video, but also applies to persons, events...
> >>>
> >>>
> >>>RegardsJean
> >>>
> >>>
> >>>--
>
> >>>--------------------------------------------------------------------------------------------------------
> >>>
> >>>+33 6 01 22 48 55, delahousse.jean@gmail.com, skype: jean.delahousse
> >>>@jdelahousse, http://jean-delahousse.info
> >>>
> >>>
> >>>
> >>
> >>
> >>
> >>--
> >>-Thad
> >>http://www.freebase.com/view/en/thad_guidry
> >>
> >
> >
> >
> >--
>
> >--------------------------------------------------------------------------------------------------------
> >
> >+33 6 01 22 48 55, delahousse.jean@gmail.com, skype: jean.delahousse
> >@jdelahousse, http://jean-delahousse.info
> >
> >
> >
> >
> >
>



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Received on Wednesday, 15 February 2012 22:22:30 GMT

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