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Re: Richer information in the microdata than in the visible content in the HTML page: what is the good practice ?

From: Aaron Bradley <aaranged@yahoo.com>
Date: Tue, 14 Feb 2012 09:42:22 -0800 (PST)
Message-ID: <1329241342.5742.YahooMailNeo@web161001.mail.bf1.yahoo.com>
To: jean delahousse <delahousse.jean@gmail.com>, Thad Guidry <thadguidry@gmail.com>
Cc: "public-vocabs@w3.org" <public-vocabs@w3.org>
Google, in it's rich snippets article on microdata [1], has this to say:

"In general, Google won't display content that is not visible to the 
user. In other words, don't show content to users in one way, and use 
hidden text to mark up information separately for search engines and web applications. You should mark up the text that actually appears to your users when they visit your web pages."
"There are a few exceptions to this guideline. In some situations it 
can be valuable to provide search engines with more detailed 
information, even if you don't want that information to be seen by 
visitors to your page."

The examples of "exceptions" Google lists are markup for ratings and the duration of an event - not too dissimilar to the sort of thing you have in your code.

The schema.org example [2] for UserInteraction shows interactionCount only in the code, though the counts are also visible in plain text (somewhat disingenuously, in my opinion).

In the absence of Google sanctioning specific non-visible markup (the sort of thing they're always loathe to do, I think largely so users that subsequently try to game such things can't claim they had "permission" to do) I think common sense must prevail.  Numeric values that may be useful to search engines but not necessarily to users seem reasonable.  And I can't imagine a scenario where Google is going to dampen rankings or de-index a resource where there's valid, honest but non-visible metadata markup - the worst that is likely to happen is that Google simply ignores the markup (but it still might be useful to you - for example, in a Google CSE implementation).  I think your interaction events fall into this category.

Cheers, Aaron


[1] http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035&topic=1088472&ctx=topic
[2] http://schema.org/UserInteraction

>________________________________
> From: jean delahousse <delahousse.jean@gmail.com>
>To: Thad Guidry <thadguidry@gmail.com> 
>Cc: public-vocabs@w3.org 
>Sent: Monday, February 13, 2012 8:12:55 AM
>Subject: Re: Richer information in the microdata than in the visible content  in the HTML page: what is the good practice ?
> 
>
>Hello
>
>
>Here is an example: we have very detailed user interactions counts, but only show the total
>
>
><span itemprop="interactionCount" content="UserInteraction:1500"/>
><!-- total des interactions des utilisateurs tous réseaux sociaux confondus -->
><meta itemprop="interactionCount" content="UserTweets:1203"/>
><meta itemprop="interactionCount" content="UserComments:78"/>
><meta itemprop="interactionCount" content="UserLikes:78"/>
><meta itemprop="interactionCount" content="UserPlusOnes:78"/>
> <!--  interactions des utilisateurs par réseau social  -->
><span itemprop="interactionCount" content="UserPlays:123456"/>
>
>
>Jean
>
>
>2012/2/13 Thad Guidry <thadguidry@gmail.com>
>
>Can you list the video properties and user interactions your speaking of, so we can take a look ?
>>
>>
>>
>>On Mon, Feb 13, 2012 at 5:23 AM, jean delahousse <delahousse.jean@gmail.com> wrote:
>>
>>Hello,
>>>
>>>
>>>I have the following question : 
>>>
>>>
>>>Working in a media with a video database, we have a lot of fine informations about the video : video properties,  user interactions, comments...
>>>In the HTML page, only a small subset of those informations will be visible to the reader.
>>>Should we publish all video information we have as microdata/schema.org in the HTML page, even if they will be invisible for the reader ?
>>>What would be the impact on a SEO point of view : negative, neutral, still positive, when the microdata/schema.org description of an object is richer than the visible information.
>>>
>>>
>>>This question is about video, but also applies to persons, events... 
>>>
>>>
>>>RegardsJean  
>>>
>>>
>>>-- 
>>>--------------------------------------------------------------------------------------------------------
>>>
>>>+33 6 01 22 48 55, delahousse.jean@gmail.com, skype: jean.delahousse
>>>@jdelahousse, http://jean-delahousse.info
>>>
>>>
>>>
>>
>>
>>
>>-- 
>>-Thad
>>http://www.freebase.com/view/en/thad_guidry
>>
>
>
>
>-- 
>--------------------------------------------------------------------------------------------------------
>
>+33 6 01 22 48 55, delahousse.jean@gmail.com, skype: jean.delahousse
>@jdelahousse, http://jean-delahousse.info
>
>
>
>
>  
Received on Tuesday, 14 February 2012 17:42:53 GMT

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