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Re: DNT: Agenda for Wednesday call, February 20

From: Mike Zaneis <mike@iab.net>
Date: Wed, 20 Feb 2013 12:15:50 +0000
To: Walter van Holst <walter.van.holst@xs4all.nl>
CC: "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <1E8B4F7C-E818-4BB7-A4F8-924DBB4F27CC@iab.net>
I'm not sure where this view that there is limited support for the market research exception comes from, aside from David Singer's recent comments, the rest of the industry participants support this exception. As Peter has pointed out, it is a vital component of the existing DAA program and we support extension to any W3C standard. Therefore, this is a very valid discussion. 

Mike Zaneis
SVP & General Counsel, IAB
(202) 253-1466


On Feb 20, 2013, at 6:53 AM, "Walter van Holst" <walter.van.holst@xs4all.nl> wrote:

> On 2/19/13 8:54 PM, Peter Swire wrote:
>> David:
>> 
>> 1. "Market research" has been proposed as a permitted use, to go into
>> the text of the spec.  It is an important topic in practice for a range
>> of companies.  The DAA code, which overlaps in its coverage with DNT
>> issues, has an exception/permitted use for "market research."  To get
>> adoption of DNT, getting clarity on "market research" seems entirely
>> relevant.
> 
> Dear Peter,
> 
> Given the very limited support for the idea of market research (for any
> common understood idea of market research) as a permitted use in this
> group, I'm not sure whether it is beneficial to the credibility of the
> process to try to define it in this standard.
> 
> Regards,
> 
> Walter
> 
> 
Received on Wednesday, 20 February 2013 12:16:49 UTC

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