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Re: DNT ad tag integration

From: Jonathan Mayer <jmayer@stanford.edu>
Date: Thu, 23 Feb 2012 15:48:00 -0600
Cc: "public-tracking@w3.org" <public-tracking@w3.org>, Product <product@truste.com>, Kevin Trilli <ktrilli@truste.com>, Nick Doty <npdoty@gmail.com>
Message-Id: <A9937DF6-3F04-47CF-A9B2-AAF9795F3AA3@stanford.edu>
To: Travis Pinnick <tpinnick@truste.com>
Travis,

This is a nice idea.  Two constructive thoughts.

-The notification accurately indicates that the user will not receive behaviorally targeted ads.  I believe it is equally important for consumers to be notified that advertising companies may not limit their information collection under the DAA program.
-I don't mind using the phrase "Do Not Track" to describe the browser preference, but I'd advise against using it to describe the DAA program.  I believe a more accurate phrasing, and one I've heard many in the advertising space use, is "Do Not Target."

Best,
Jonathan

On Feb 23, 2012, at 12:50 PM, Travis Pinnick wrote:

> Per Nick Doty's request, I would like to submit TRUSTe's new integrated DNT ad tag solution for discussion / feedback.
> 
> The concept is a 'smart' ad tag that is capable of acknowledging a user's DNT header and, if DNT is set:
> 1) display an alternate state icon with DNT acknowledgment messaging
> 2) auto set opt-out cookies for ad nets in that particular ad chain
> 
> The primary advantage of this solution is leveraging the visibility / transparency of the ad tag to promote DNT as an interim solution until DNT gains widespread adoption.
> 
> See here for a more detailed description - 
> http://www.truste.com/developer/?p=91
> 
> See here for a live demo (ad icon will only appear altered if DNT header is set;  interstitial will acknowledge DNT status either way) - 
> http://www.truste.com/labs/DNT-demo/
> 
> 
> -----------------------------------
> Travis Pinnick
> UX Designer | TRUSTe
> tpinnick@truste.com
> @xtratrav
> -----------------------------------
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Received on Thursday, 23 February 2012 21:48:33 UTC

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