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Re: Market Development for "Web MIDI"

From: James Ingram <j.ingram@netcologne.de>
Date: Sat, 18 Apr 2015 12:08:23 +0200
Message-ID: <55322D17.1080202@netcologne.de>
To: Chris Wilson <cwilso@google.com>
CC: "public-audio@w3.org" <public-audio@w3.org>, Tom White <twhite@midi.org>

I agree with you that the word APP could be left out -- and not just 
because the word is too trendy. If this logo is on an app, then we know 
that already.
We might need the word WEB for legal reasons. As you said, the MMA will 
need to approve the use of their MIDI logo (format).

Here are three versions of my Web MIDI App logo sketch modified without 
the word APP.
I'm not sure which version I prefer.
#1 reads "MIDI WEB", as if this app is in the MIDI subsection of the 
WEB. Maybe that's not so bad! :-)
#2 reads "WEB MIDI", i.e. MIDI for the WEB, which is what we are used to.
#3 is more like the GeneralMIDI logo, but less compact than #1 or #2.

Recognisable MIDI logos can also have outline characters or be white on 
a black background. That might make these sketches lighter, possibly 
more elegant. Unfortunately I don't have the software to create those 
versions easily.

By the way:
I think this thread should really be more about Tom's original question, 
which is really about copyright:
> Is it okay with the WG if the MMA comes up with a "Web MIDI" 
> compatibility logo?
He didn't actually ask us to suggest one.

My feeling is that the Web MIDI App logo should be copyright free, like 
a national flag. A Union Jack on a website just says that the website 
purports to be in British English. It is, however, not a guarantee. :-)
I can't see the MMA testing Web MIDI Apps for compatibility so as to 
give them some kind of approval, but I do think that the use of a 
recognisable MIDI logo would raise the awareness for hardware MIDI, and 
so be in the best interests of the MMA's members.

Maybe some software developers could become members of the MMA, and so 
qualify to display a special logo, but I can't see any compelling reason 
for them to do so if they are not members already. We can get by without 
an approved logo.

Am 18.04.2015 um 01:27 schrieb Chris Wilson:
> I'd suggest if anything, we should be looking for a logo that web 
> applications and sites can embed that will instantly make it clear 
> they're MIDI-enabled.  Perhaps a la James' sketches, just a "web" 
> added on the bottom bar of the well-recognizable MIDI logo, if the MMA 
> would approve that for use.
> James, I like the general direction you were going, but I would avoid 
> using the overloaded (and somewhat trendy) word "app" in a logo.
> On Fri, Apr 17, 2015 at 3:40 PM, James Ingram <j.ingram@netcologne.de 
> <mailto:j.ingram@netcologne.de>> wrote:
>     Hi all,
>     I don't think there's any need for a new logo for MIDI hardware --
>     but Web MIDI Apps are a different story.
>     I think Web MIDI Apps could display a logo based on the official
>     General MIDI logo (see [1]).
>     There could be logos which are
>     *either* just an indication that this is a Web MIDI app -- i.e. it
>     needs MIDI input and/or output devices.
>     (This would be like advertising for MIDI, and not necessarily need
>     the MMA's permission to use on a web site.)
>     *and / or* an indication that the app has been approved by the MMA.
>     (In that case the word "approved" needs to be there. It might be
>     illegal to copy this type of app to a different site without
>     permission, but I'm no expert on terms and conditions. That's up
>     to the MMA, of course.)
>     Thoughts:
>     These sketches ought to be made to match the general MIDI logo
>     exactly (fonts, alignments etc.).
>     They can be used as clickable links... (To where?)
>     They could also be printed on software packaging, if there is any.
>     Best,
>     James
>     [1] http://james-ingram.de/demos/MIDILogoSketches.png


Received on Saturday, 18 April 2015 10:09:00 UTC

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