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Re: Market Development for "Web MIDI"

From: Chris Wilson <cwilso@google.com>
Date: Fri, 17 Apr 2015 16:27:41 -0700
Message-ID: <CAJK2wqX-jTP7ZcG=cND-0AEmW_=QQaV3qeLrwf5Sge-NEuPsBw@mail.gmail.com>
To: James Ingram <j.ingram@netcologne.de>
Cc: "public-audio@w3.org" <public-audio@w3.org>, Tom White <twhite@midi.org>
I'd suggest if anything, we should be looking for a logo that web
applications and sites can embed that will instantly make it clear they're
MIDI-enabled.  Perhaps a la James' sketches, just a "web" added on the
bottom bar of the well-recognizable MIDI logo, if the MMA would approve
that for use.

James, I like the general direction you were going, but I would avoid using
the overloaded (and somewhat trendy) word "app" in a logo.

On Fri, Apr 17, 2015 at 3:40 PM, James Ingram <j.ingram@netcologne.de>
wrote:

> Hi all,
>
> I don't think there's any need for a new logo for MIDI hardware -- but Web
> MIDI Apps are a different story.
>
> I think Web MIDI Apps could display a logo based on the official General
> MIDI logo (see [1]).
> There could be logos which are
> *either* just an indication that this is a Web MIDI app -- i.e. it needs
> MIDI input and/or output devices.
> (This would be like advertising for MIDI, and not necessarily need the
> MMA's permission to use on a web site.)
> *and / or* an indication that the app has been approved by the MMA.
> (In that case the word "approved" needs to be there. It might be illegal
> to copy this type of app to a different site without permission, but I'm no
> expert on terms and conditions. That's up to the MMA, of course.)
>
> Thoughts:
> These sketches ought to be made to match the general MIDI logo exactly
> (fonts, alignments etc.).
> They can be used as clickable links... (To where?)
> They could also be printed on software packaging, if there is any.
>
> Best,
> James
>
> [1] http://james-ingram.de/demos/MIDILogoSketches.png
>
>
>
Received on Friday, 17 April 2015 23:28:08 UTC

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