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XEnc Testimonials and Press Release/speaking points to come

From: Joseph Reagle <reagle@w3.org>
Date: Thu, 28 Nov 2002 14:15:58 -0500
To: <xml-encryption@w3.org>
Message-Id: <200211281415.59233.reagle@w3.org>

Given the expected publication of the XEnc REC this month, if you or your 
organization is interested in testimonials or related press activity, 
please see below:


On behalf of the W3C Communications Team, congratulations on your
upcoming Recommendations.

We are currently on schedule to issue the Recommendations in early
December, and hope to get both developer and press attention for the two
Recs. To that end, we plan both a press release and testimonial sheet
for the announcement.

I am already at work on a draft of the press release, which I hope to
make available to you by EOD 2 December. In the meantime, please know
that we are eager to show the broad range of support for XEnc; one way
to show it is to have a statement of support from you.

It's not too late for others to get their testimonials in  - so if your
organization has one in the works, help them get it done and we will
happily, gratefully use it. Just send it to


with a cc to reagle@w3.org

The Testimonial FAQ

q: What is a testimonial, and why should we provide one?

a. A testimonial is a statement of support for a W3C Technical Report.

A testimonial must

     * contain a statement of support for the W3C and the
       technology we are promoting in this release;
     * be grammatically correct;
     * be attributed to an individual in the submitter's organization
(name, title, org)

A testimonial should

     * contain an explanation of why the news is important to the
       Web or to specific communities, extolling the virtues and
       features not before enjoyed;
     * include a commitment for support of the spec in existing or
       future products and/or services

A testimonial may

     * include product announcements which support the technology now or
       plans to support later;
     * be in a language other than English.

A testimonial must not

     * contain criticisms of the technology that may undermine the
       success of the specification;
     * contain links to sites outside of W3C;
     * criticize other products or services;
     * exceed 100 words.

You should provide one to let the public know of your support and
involvement in the development of a critical technology developed at
W3C. The coverage of W3C work is generally good, and association with
the work is considered of value to the web community in general.
Standards support is also seen as a major asset to IT customers in

q: It's Friday, and I have yet to send my testimonial. Am I too late?

a: No. Your deadline is Friday 6 December 8pm EDT.

q: May we mention our product(s) by name?

a: Yes, you may.

q: Are we restricted in providing a name for the testimonial "speaker"?

a: No. We had suggested choosing people who may have name recognition in
the trade press. In some cases, that may be the member of the WG; in
other cases, it may be another person in the member organization.

q: Is it too late for me to volunteer for press calls?

a. No, we welcome your participation.

q. Anything that might be useful, semantically, for our testimonial?

a. Keep in mind that this is the culmination of efforts to provide a
standard for an XML Encryption method. Secure Web Services simply do not
happen without Digital Signatures and Encryption. With XEnc going to
Rec, W3C has built a strong foundation for future application services.

q. How do I make any of this happen?

a. Send testimonials, press releases and speaking contacts to:


     no later than 6 December 2002, 8pm EDT.

q. I would like to make a press release in tandem with the W3C
announcement. How can I do that?

a. Please send your draft press release to w3t-pr@w3.org no later than
5pm EDT Friday 6 December. Call me at my office if you haven't heard
back in 2 hours. Please schedule your announcement to cross the wire,
minimally 15 minutes after the scheduled W3C announcement (10aEDT,
Tuesday 12 November). See note below.

q. Is it too late to volunteer as a spokesperson for press calls?

a. No. If you would like to participate (that is, be on the list for
journalist referrals), please send the following information to
Name of spokesperson
Phone number
Your time zone, and and the times you are able to accept calls, EDT

NOTE: The Rec isn't live until it appears on http://www.w3.org/TR/. This
means that press activity, including our own, must not precede the
publication of the document. All AC reps and the WG will receive the
director's decision very shortly after the document is published on the
TR page, then W3C will send its press release.

Please feel free to call me with any questions you may have, or to send
your own marcom people to me.

Best regards,



World Wide Web Consortium (W3C)

Janet Daly, Head of Communications
MIT/LCS NE43-363
200 Technology Square
Cambridge, MA 02139

voice: +1.617.253.5884
fax:   +1.617.258.5999
Received on Thursday, 28 November 2002 14:16:00 UTC

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