- From: <InternetSales5@excite.com>
- Date: Sun, 28 Oct 2001 02:40:32 -1800
- To: <BusinessMember@tux.w3.org>
As a dot.com professional you know that it is essential to your teams' success to advertise your web site, business, product, service, or your organizations' cause to the masses. You also know that your marketing and advertising budget limits your options. If you are a Fortune 500 corporation, you have the advantage of being able to book 30 second TV spots during the SuperBowl. Most of us are not in that position though. Besides, did you know that something on the order of 92% of TV viewers run to the washroom at commercial breaks during the program, thereby missing the expensive commercial spot. Q: Of all the various advertising mediums which do you feel is most effective, in cases when you require your prospect to remember your telephone number or web address? Let's outline and agree on a list of the main advertising and marketing mediums first: - Television Commercial - Television Infomercial - Internet Banner Ads (paid for on a click-through basis) - Internet Banner Ads (paid for on an impression basis) - So-Called opted-in email list rental and broadcast - Radio Commercial - Print Media (Newspapers, Magazines) - Print Media (Hand-Outs) - Trade Shows - News or Media organization story or profile on your project - Affiliate Links - Signage - Telemarketing - Direct Mail - Broadcast Fax (not personalized to its recipients) - Broadcast Fax (personalized and to the Attention of its recipients) - Targeted Broadcast Email (personalized or not) Now consider the effectiveness of each advertising choice, remembering that in many cases your audience must still remember a telephone number in order to contact you. Q: Which is the least costly and most effective? E-mail marketing works! Why? There are many reasons, but primarily because people are focused on their monitors while checking their e-mail. Totally focused. In addition, they have a hard copy of your ad on their hard drive, and it is simple for them to forward the ad to their friends and associates as well. You can tell your story with more words and target your list to particular types of recipients or geographical areas. Rates are as follows; 1 million messages $1249.95 3 million messages $3249.95 5 million messages $4999.95 If you want to book your ad or talk with a representative, please complete the form and fax it to: 972-931-8724 Your Name: ___________________________________________________________ Company: _____________________________________________________________ Telephone: ____________________________________________ Ext: _________ Fax: _______________________________________________ E-Mail: ______________________________________________________________ Date: ___________________________ "THIS MESSAGE IS BEING SENT IN COMPLIANCE OF THE EMAIL BILL: SECTION 301. PER SECTION #)!, PARAGRAPH (a) (2) (c) of S. 1618. WE RENTED YOUR EMAIL ADDRESS FOR A ONE TIME MAILING AS THAT OF AN INDIVIDUAL INTERESTED IN RECEIVING INFORMATION ABOUT LEGITIMATE BUSINESS. IF THIS MESSAGE IS IN ERROR, PLEASE FORGIVE THIS INTRUSION AND REPLY A BLANK EMAIL WITH "UNSUBSCRIBE" IN THE SUBJECT LINE TO AND YOUR ADDRESS WILL BE IMMEDIATELY AND PERMANENTLY REMOVED FROM OUR LIST"
Received on Sunday, 28 October 2001 03:54:33 UTC