Illustra Releases Next Generation Web Datablade Module
Subject: Illustra Releases Next Generation Web Datablade Module
From: email@example.com (Sean Riley)
Date: Tue, 5 Dec 1995 09:40:52 -0800 (PST)
From firstname.lastname@example.org Tue Dec 5 12: 46:23 1995
Message-Id: <9512051740.AA24176@ behemoth.illustra.com>
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For more information please contact
Sandra Bateman @ 510/873-6209 or
Arcangela Zichichi @ 510/869-6353
Illustra Introduces Next-Generation Web DataBlade(R) Module:
Enables dramatic reduction in cost and effort of Web site creation and
OAKLAND, Calif. -- December 4, 1995 -- Illustra Information Technologies,
Inc., today announced that it is shipping the second version of its Web
DataBlade(R) module. The Web DataBlade module makes Web sites dynamic,
flexible, and easier to design, build, and maintain. The Web DataBlade
module is a tool to dynamically construct HTML documents in the database and
access them through any Web server and/or browser.
"In order to have a Web site with the richest use of content, you need the
content management capabilities that Illustra delivers today," said Dick
Williams, Illustra president and CEO. "More and more, companies are
realizing that they need to manage more than just the alphanumeric data that
relational databases understand. This is especially true on the Web, which
is inherently multimedia-based. Illustra anticipated this paradigm shift in
information management, and was built from the ground up to manage complex,
rich data types along with traditional alphanumeric data types."
The Illustra(TM) object-relational database management system allows
Internet/Web-based ad-hoc queries of text, spatial, financial, image, video,
and relational data, using industry standard SQL. The Illustra database
system can also be extended via snap-in software, called DataBlade modules.
Users can build their own DataBlade modules, or purchase them from Illustra
or third-party vendors.
"Once we had developed a new database-driven electronic publishing model, we
decided to go database shopping," said Larry White of Hyperzine. "We heard
about Illustra and its tagline, 'the Database for Cyberspace,' and after
talking with their representatives and reviewing their home page, we knew it
was going to be a good fit. With Illustra's technology, I've basically been
able to do everything I wanted with my Web application. Our site is
entirely database-driven. There are few hard-coded links. Even our
glossary is stored in a table inside the database, and hyperlinks to
glossary information are automatically
generated. Shortly, we will also dynamically generate links to sponsor
sites. I had a vision, and Illustra allowed me to implement it."
With the Web DataBlade module, the database does all the work
"Who would have predicted 24 months ago that HTML would be a data type we
would all be worrying about," said Robbie Vann-Adibe, director of product
strategy for Illustra. "The industry continues watching relational vendors
struggle to support HTML and other rich, multimedia data types of the Web.
Meanwhile, Illustra already supports them because Illustra's architecture
was designed to support any defineable data type. Next year, there will be
a new data type to worry about, and the question will be, 'How quickly can
your environment take advantage of it?'"
Dynamic Page Creation
The Web DataBlade module dynamically generates HTML pages and hyperlinks
from components inside the database, as well as data collected as the
visitor "surfs" the Web site.
The Web DataBlade module provides "Application Pages" or building blocks
that make building a Web site faster and easier. Application pages are
modular and therefore, conducive to reuse. For example, if users build an
application page to dynamically generate headers and footers displaying
their company's logo, they can reuse that page for every application they
Supports All Standard Web Servers
The Web DataBlade module does not lock the user into one Web server, but
rather, provides an interface to all the leading industry Web servers.
Manages Entire Web Site in One Database
Illustra's object-relational database management system supports all types
of data and data formats in one database. Users can manage graphics, video,
full text, and HTML pages in one database server. Relational technologies
typically require multiple specialized servers such as, a video server, a
Web server, and a server that supports full text search. Using Illustra,
Webmasters can now search across both the "content" and the "code" that
makes up their Web site.
Open Environment Allows Webmasters to Innovate Without Leaving Users Behind
The Web DataBlade module is "mark-up tag independent," allowing users to
pick and choose the HTML tags they prefer. As a result, Web sites can make
use of the most advanced HTML tags, without excluding anyone. For example,
using the Web DataBlade module's support for conditional HTML, the database
can automatically format data in frames for those customers' browsers that
support them, and without frames for those that do not.
Eliminates the Need for Propietary Scripting Languages
The Web DataBlade module eliminates the need to develop propietary scripts
in languages such as perl or tcl to dynamically access, process, and format
database content. The database does all the work.
Provides Targeted Advertising Capability
The Web DataBlade module can take advantage of Illustra's facilities for
user-tracking and version control to customize content for each user that
logs onto the site. Customizing content enables such things as targeted
"We have found that the unique architectural advantages of Illustra provide
the best platform for transaction processing and asset management
applications on the Web," said Jim Davidson of NaviSoft. "These features
include: ad-hoc query using HTML forms; full text search of HTML pages
through the Text DataBlade; and automatic page versioning through Illustra's
innovative no-overwrite storage mechanism."
Regarding traditional relational database management systems and complex
data, Michael Stonebraker, Chief Technology Officer of Illustra said,
"Relational database companies attempt to support the rich multimedia data
types of the Web, such as images, video, maps and documents, but do so with
severe performance degradation. Relational vendors must simulate complex
data types on top of traditional SQL-2 data types. Furthermore, content
queries on such objects must typically be done in application logic, because
no support for rich data types is provided in SQL-2. In contrast, Illustra
manages complex data as "native types" and offers full SQL support for all
Availability and Pricing
The Illustra Web DataBlade module is available immediately. Pricing begins
at US$395 per single developer license.
Headquartered in Oakland, Calif., Illustra Information Technologies, Inc.,
The Database for Cyberspace, is the leading worldwide supplier of content
management systems and tools for applications in multimedia and
entertainment, digital media publishing and financial services. The
company's flagship product, the Illustra Server, allows users to store,
manage and analyze complex multimedia data, such as audio, video and images,
in a single database along with traditional character strings and numbers.
The company was founded in 1992. For more information on the company and
Illustra's products, please visit http://www.illustra.com.
Illustra, the Illustra logo and DataBlades are trademarks or registered
trademarks of Illustra Information Technologies, Inc. All other products
are trademarks or registered trademarks of their respective companies.