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Re: Designing a Global Site

From: Tex Texin <texin@progress.com>
Date: Thu, 18 Apr 2002 03:07:11 -0400
To: "Marlin, Robert (by way of Martin Duerst <duerst@w3.org>)" <Robert.Marlin@qwest.com>
Cc: www-international@w3.org
Message-id: <3CBE709F.A84B7704@progress.com>

There are sites with helpful information and some attempts at
guidelines, but I haven't found a comprehensive list of prescriptive

Your comment about flags is true (they are poor indicators of language)
and the point is made in several places.

However, differences in culture is a broad subject, so creating a
complete list is a monumental task...

I have a page that lists resources fwiw:


"Marlin, Robert (by way of Martin Duerst )" wrote:
> My name is Robert Marlin and I am an Interactive Information Architect for
> Qwest Global Services.
> I was assigned a project to research common rules/guidelines for developing
> truly international sites because many of our large clients are
> establishing a global presence and want to design them properly.
> I have checked many sites and have come up empty. Is that because there are
> no real guidelines set down yet? Or are they just hard to find.
> For example, I see many sites use flags to represent languages. I don't
> feel that is appropriate, since how do you represent Spanish (Spain's flag,
> Mexico's flag, Puerto Rico's flag, Brazil, etc.?) Whichever flag you
> choose, you alienate the others. Flags are great for representing addresses
> (office locations, etc.) - but not languages.
> What things are offensive to other cultures around the world - and should
> be avoided?
> Even basic questions like -
> Do people in other countries prefer pulldowns? Do they prefer nav buttons
> or do they use the search first?
> Any information you can point me to (any source that would list issues and
> solutions or "things to think about" when designing International sites,
> etc.) would be GREATLY appreciated.
> Thanks for your time.
> Robert Marlin
> Experience Architect
> Qwest Global Services
> 425 Technology Drive
> Malvern, PA 19355

Tex Texin                    Director, International Business
mailto:Texin@Progress.com    the Progress Company
Tel: +1-781-280-4271         http://www.progress.com
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Received on Thursday, 18 April 2002 03:07:14 UTC

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