Re: Business Case Slides

Dear Shawn,

Thanks very much for the changes, considerations and comments.

Best,

Vicki

On Thu, Jun 9, 2011 at 11:53 PM, Shawn Henry <shawn@w3.org> wrote:

>  Thanks for the comments, Vicki. Replies below with "SLH:".
>
> With your permission, I am CCing the EO-Editors mailing list, which is
> publicly archived and has few subscribers. If there are any points that you
> would like input from EOWG, please feel free to send them to the main EOWG
> list: w3c-wai-eo@w3.org
>
> (Andrew, a specific question for you below.)
>
>
> On 6/7/2011 5:33 PM, Victoria Menezes Miller wrote:
>
>> Dear Shawn,
>>
>> I have gone through the "*Web Accessibility is Smart Business*".  The
>> presentation is excellent.
>> I have the following comments and/or editorial suggestions:
>>
>> _Slide 7_ "Forrester Research, Inc."
>> *Comment on Statistics*.
>> I was wondering if there were any up-to-date statistics.
>> Note:  WHO will launch their world report on June 9, 2011.  Perhaps, we
>> might be able to get something out of it.
>> http://www.who.int/disabilities/world_report/en/index.html
>>
>
> SLH: We don't know of other similar studies. The issue is that this is not
> simply statistics of people with disabilities, it is more broadly looking at
> who benefits from accessible technology. I deleted " (which was 74.2 million
> in the US in 2003)" so the date isn't as glaring anyway. Please do let us
> know if you find updated studies or statistics that would be better than
> this study showing 57%!
>
    VM:  Ok, noted.

>
>
>> _Slide 9_  "Aging Population, 65%"
>>
>> *Comment on Statistics*.
>> Whilst  developed parts of the world are quoted, are there any statistics
>> for possibly one developing nations stat?
>>
>
> SLH: Hum, interesting point to consider. We currently have: "Note to
> presenters: Customize with statistics relevant to your audience. Some other
> statistics available from "Web Accessibility for Older Users" Presentation
> available from www.w3.org/WAI/presentations/ageing/ "
>
> *Andrew*: Your thoughts on this point?
>
>
>  BTW, there seem to be some updated statistics at:
>> http://esa.un.org/unpd/wpp/unpp/panel_population.htm
>>
>
> SLH: Do you suggest using updated stats from there? If so, could you
> provide specific suggestions?
> VM:  Will look into it.
>
>
>> _Slide 11_  "Graphics of different devices and situations"
>>
>> *Comment*
>> Graphic 4 is not clear but I don't have another suggestion :(  .
>> *Editorial Suggestion for notes for Image 5*
>> Accessible websites work better for people in temporary disability
>> situations, for example, someone who has broken an arm or simply misplaced
>> their reading glasses.
>>
>
> SLH: Currently there is a photo of a person with a broken arm and the text
> is: "Accessible websites work better for people who break their arms, lose
> their glasses, or have other 'temporary disabilities'." I think there is
> benefit to leaving break arm first to tie into the photo. Also, one could
> say that misplacing glasses isn't a temporary disability - the low vision is
> a permanent minor disability and the glasses are the assistive technology..
> If you want to say what you didn't like about the current sentence, I'm
> happy to take an edit pass at it, or reconsider your suggestion.
> VM:  Don't worry, it's fine.
>
>
>> _Slide 12_  "Improves usability for all"
>>
>> *Two editorial changes in second paragraph notes:*
>> 1. "Power users" often work faster ..
>> instead of "Power users after often work faster ..."
>> 2. All of these guidelines make websites work better
>> instead of "All of these guidelines makes website work better ..."
>>
>
> SLH: Done.
> VM: Txs
>
>>
>> _Slide 14_ "Some basics"
>>
>> *Suggesion to change the wording in bullet point*
>> "Don't cause seizures"
>> Good and simple practical advice is given in this slide.  The above
>> mentioned bullet point does not quite fit in. How should the audience
>> interpret "Don't cause seizures"?
>>
>
> SLH: Changed to: "Don’t use content that causes seizures" (which is the
> wording from http://www.w3.org/WAI/WCAG20/glance/ )
>
>
>> _Slide 19_ "OK... but what does it cost"
>>
>> Suggestion to change the note on cost.
>>
>> "When a development team has accessibility experience and good tools,
>> there is basically no additional cost except for services such as
>> captioning.  If a site is being redesigned for compliance to accessibility,
>> the cost will vary depending on the site and usually the amount will
>> represent a small percentage of the overall website cost.
>> /instead of:/
>> When a development team has accessibility experience and good tools, the
>> cost of making new and redesigned websites accessible is often a small
>> percentage of the overall website cost.
>>
>
> SLH: Based on previous discussions in EOWG, people feel that there are
> additional costs beyond services such as captioning, even with an
> experiences team and good tools. Although the additional costs are small in
> most cases, there are always some additional costs in development and
> testing. Personally I'm a little uncomfortable with "compliance to
> accessibility" -- I prefer the focus to be on accessible to people (and
> compliance to standards is one way to demonstrate that). I'm happy to
> reconsider other wording if you would like to suggest it.
> VM: Txs for the explanation.
>
>>
>> _Slide 20, 21_:
>>
>> I've attached some draft slides for your reflection. I could not come up
>> with a good graphic myself. I found a few on I-stock as follows:
>> By the way, the photos on i-stock are good and there is a large variety,
>> plus they are not expensive.
>>
>> *Coins:*
>>
>> http://www.istockphoto.com/stock-photo-16084189-golden-coins-isolated-on-white-background.php?st=1f40820
>>
>> http://www.istockphoto.com/stock-illustration-15722813-money.php?st=fbfa719
>>
>> *Money bags:*
>>
>> http://www.istockphoto.com/stock-photo-6665401-global-finance.php?st=6a7c929
>>
>> *Direct cost savings graphic:*
>>
>> http://www.istockphoto.com/stock-photo-9054801-piggybanks-increasing-in-size-clipping-path-included.php?st=1f40820
>>
>> *Suggested modification to slides. *
>> - Keep the investment/time up/down graph indication
>>
>
> SLH: Done for now. We'll see what EOWG thinks.
> VM: Txs
>
>  - Add a simple slide to cover the notes the speaker will have on the
>> afore-mentioned slide.  I thought it would be important to add something
>> about what is "free" and available.  That is always more enticing
>>
>
> SLH: Interesting idea. You have under free: Online testing tools, W3C
> resource material, Online web forums. I wonder what percentage of websites
> can get adequate coverage from free online testing tools? My feeling is only
> a small percentage; that most really need more robust tools. My experience
> is that a large percentage of people are uncomfortable posting questions to
> online forums. For one reason, their organization doesn't want to advertise
> that they lack expertise.
>
> SLH: Given this is presentation is trying to "sell" accessibility, we
> wanted to keep the costs discussion a minor point. We want to acknowledge
> it, but not go into details. A presentation on managing accessibility could
> go into more details.

    VM:  Ok, txs

>
>
>  - "Return from Accessibility" :  perhaps direct cost savings graphic from
>> i-stock could fit in
>>
>
> SLH: I've tried adding a money tree. Let's see how that works. :-)
>
> SLH: I'm not sure how compelling are Customer satisfaction and Professional
> standard-compliant site to some audiences. I'm tempted to leave it to the
> strongest and broadest two bullets on the slide itself: Increased revenue
> and Direct cost savings; leave the detailed examples in the notes; and I've
> amended the Notes to presenters to say: "Customize the bullet points and
> examples based on the audience, for example, use different examples if most
> of the audience works with educational institutions than if most work with
> online retailers." I think I'll also add a pointer to
> http://www.w3.org/WAI/bcase/fin for people to pick up more specific points
> that are relevant to their situation.
> VM: Ok
>
>>
>> _Slide 23:_  Transcripts for audio
>>
>> *Suggestion:*
>> Could an image with a caption be added to the space on the right?
>>
>
> SLH: Do you mean an image of a video with caption? We could... however,
> given the costs of captions and the goal of this presentation, I don't know
> why we would want to?
> VM: I thought you might want to add something on captions since it was
> mentioned in the notes.  But, I understand your reason for leaving the
> graphic out.
>
>>
>> _Slide 26_:  OK! How do we do it?
>>
>> *Suggestion to note:*
>> There is an opportunity for any investment
>> instead of
>> There is opportunity any investment...
>>
>>  SLH: Fixed to: There is opportunity for investment in accessibility to
> yield high returns.
>
    VM:  Txs

>
>  _Slide 27_:
>>
>> *Suggestion to promote ATAG:*
>> Can "(ATAG)" be added to the bullet point on authoring tools?
>>
>
> SLH: Done.
> VM:  Txs
>
> Thanks again for your comments, Vicki!
>
> Kind regards,
> ~Shawn
>