Re: Semantic Wrapper for Advertisements

This is helpful! Thank you.


Jeana Clark
Creative Director



> On Aug 12, 2020, at 12:40 PM, Léonie Watson <lwatson@tetralogical.com> wrote:
> 
> If the advert is pulled into the page using an iframe element, then you can use the title attribute to give the advertising block an accessible name. For example:
> 
> <iframe title="Advert" src="https://..."></iframe>
> 
> If the advert is embedded HTML then you can use the section element with an aria-label to do the same thing. For example:
> 
> <section aria-label="Advert">
> <!-- Advert content -->
> </section>
> 
> I wouldn't use an aside element because an advert is unlikely to be complementary to the page content, and "complementary" is the implicit role of that element so that's how screen readers announce it.
> 
> 
> Léonie.
> 
> On 12/08/2020 18:18, Jeana Clark wrote:
>> We have ads that are inserted into the middle of <article> content. Some of these ads are coded with HTML (not images) and have their own headers/h1s/etc.
>> What’s the proper semantic wrapper for this kind of content?
>> Sometimes the ads are part of an ad network like Adsense —the content in these ads has nothing to do with the <article> the reader is reading. So <aside> probably wouldn’t be correct here (as I understood aside needs to be related to the container). However, this page suggests an <aside> with a proper aria label would be just fine: https://www.w3.org/WAI/tutorials/page-structure/labels/ <https://www.w3.org/WAI/tutorials/page-structure/labels/>
>> I feel like this is an easy question and I’m totally missing some clear answer somewhere.
>> Thanks,
>> Jeana
>> ------------------------------------------------------------------------
>> *Jeana Clark*
>> Creative Director
>> jclark@veritashealth.com <mailto:jclark@veritashealth.com>
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> 
> -- 
> Director @TetraLogical
> https://tetralogical.com