Re: Null alt tags for decorative images - Technique H67

On 04/11/2011 09:31, David Woolley wrote:
> I don't think that you can ignore that. Images and styling allow
> messages to be put across that cannot honestly be put across in plain
> text, which means that the alt attribute for an image will often convey
> nothing like the real intent of the image.
>
> The images are often stock images and the represent the image that the
> company would like to put across and may bear no relation to the
> reality. Most modern PR material is about feeding back to the audience
> what they want to see, and images allow one to do that in a way that can
> be more economical with the truth than plain text, and that is why the
> examples of alt text end up being boring descriptions of the contents of
> the image, rather than the true message of the image.

So...what do you propose then?

P
-- 
Patrick H. Lauke
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Received on Friday, 4 November 2011 10:28:35 UTC