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Re: Major UK bank wont listen

From: Randal Rust <randalrust@gmail.com>
Date: Thu, 7 Jun 2007 07:25:10 -0400
Message-ID: <a9caffe50706070425w41d326a4t7ce814c467d002d0@mail.gmail.com>
To: w3c-wai-ig@w3.org

On 6/7/07, Glynn, Kieran <Kieran.Glynn@hp.com> wrote:

> As with all banks, profit is what matters.

That is the case with all businesses, really.

> They are losing revenue because of this......

You can't just go in there and tell them that. You have to present
quantifiable data that proves, without question, that they are losing

> Also point out the an accessibile website will save them money in the long
> run when upgrading or migrating.

Again, you will have to provide data.

I find that it's much better to avoid accessibility in discussions
with clients, because they simply don't understand the conversation.
If you talk about maintenance, ease of use, flexibility, being able to
reach more users on more devices, then it goes much better. You have
to talk in terms they can understand. If they aren't disabled in some
way, then they are not going to understand.

Randal Rust
R.Squared Communications
Received on Thursday, 7 June 2007 11:25:12 UTC

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