- From: Charles McCathieNevile <charles@w3.org>
- Date: Mon, 20 Dec 1999 23:34:00 -0500 (EST)
- To: Robert Neff <robneff@home.com>
- cc: wai-gl <w3c-wai-gl@w3.org>, w3c-wai-eo@w3.org
There isn't anything unique about either of these methodologies. But if they are effectively used they can provide useful insights. Charles McCN On Mon, 20 Dec 1999, Robert Neff wrote: FYI, here are companies that are doing serious research that industry execs listen too. I am in contact with these companies. <startt snippet> Per your requeste, here is a brief overview of the difference in methodology between BizRate.com and Jupiter: BizRate is the only company that sits at the point-of-sale of over 2200 online merchants and continuously collects data from each purchase via a standardized survey. BizRate is currently collecting over 40,000 surveys each day that capture the most current and accurate feedback from the online buyer. From this, we aggregate the data and create a variety of syndicated research products. The BizRate methodology also allows for the most unique custom research capabilities through blitz surveys at the point-of-sale, data mining, and the use of an online panel consisting of 70,000 panelists. Jupiter research delivers insight into where a strategic issue stands today, how the landscape will change and how clients should best position themselves to benefit. Quantitative data research and qualitative analyst review, based on years of collective experience, yield actionable recommendations. Jupiter's dedicated Data Research group has access to proprietary consumer data, Executive Surveys, Web site traffic data and a host of other in-house tools. Analysts intelligently apply the appropriate research tool to the issues being explored, illustrate their theories using real-world case studies and build sophisticated, accurate forecast models to aid business planning. In short, the BizRate methodology is the most unique in that it captures online buyer data at the freshest point of retention. No company has applied this methodology, least of all in the form of a standardized survey. The most significant advantage of this methodology is that the level of accuracy of the data collected is far more reliable than that collected by any other method, weeks or months after the actual sale, and often in a non-standardized format. By using a standardized survey, BizRate also has the best resources to allow benchmarking for online retailers. -- Charles McCathieNevile mailto:charles@w3.org phone: +61 409 134 136 W3C Web Accessibility Initiative http://www.w3.org/WAI 21 Mitchell Street, Footscray, VIC 3011, Australia (I've moved!)
Received on Monday, 20 December 1999 23:34:03 UTC