RE: DRAFT: Contact blurb specific to developer audience (Education and Outreach Working Group)

Thanks Char, for catching that typo.  I thought about the 
UC-centricity and it does bother me a bit but I could not find global 
statistics for income and discretionary spending.

Is this any better?...

If you sell goods and services online, you have an eager market of 
more than 750 million people throughout the world.  In the United 
States alone, this group maintains an aggregate income that now 
exceeds $1 trillion and boasts $220 billion in discretionary spending 
power, according to Fortune Magazine.



At 11:36 AM 12/7/2011, Char James-Tanny wrote:
>Apart from one typo (and the fact that it's US-centric), this sounds 
>really good. I like it :-)
>
>(Typo is in "As ideal as it sounds, many online retailers fail to 
>reach this valuable market because their web sites are not 
>accessible the group described - people with disabilities.". I think 
>the word "to" needs to be added between "accessible" and "the group".)
>
>(It could be made less US-centric by including global numbers. But I 
>might be the only one concerned by this.)
>
>Char
>
>From: Sharron Rush [mailto:srush@knowbility.org]
>Sent: Wednesday, December 07, 2011 12:18 PM
>To: w3c-wai-eo@w3.org
>Subject: DRAFT: Contact blurb specific to developer audience 
>(Education and Outreach Working Group)
>
>At 09:45 AM 12/2/2011, you wrote:
>
>ACTION-16: write Contact blurb specific to developer audience 
>(Education and Outreach Working Group):
>
>Should this go to this list or to the wiki?  Thanks!
>
>If you sell goods and services online, you have an eager market that 
>is 54 million people strong in the United States, maintains an 
>aggregate income that now exceeds $1 trillion, and boasts $220 
>billion in discretionary spending power according to Fortune 
>Magazine.  As ideal as it sounds, many online retailers fail to 
>reach this valuable market because their web sites are not 
>accessible the group described - people with disabilities.  This 
>large and growing group of customers is likely to lose interest when 
>form inputs aren't labeled, graphic elements are not described, or 
>the next step in a purchase process shows up in a modal dialogue 
>that can't be found by assistive technology.  These and other design 
>barriers can make online shopping miserable for potential buyers 
>with disabilities.
>
>If your customers are frustrated, you want to know about it.  The 
><http://www.w3.org/WAI/>Web Accessibility Initiative at the W3C has 
>a resource to help them communicate with you in a constructive and 
>useful way.  Consider posting a link on your shopping pages for 
>customers who encounter shopping barriers.
>
>The guide is called 
><http://www.w3.org/WAI/users/inaccessible>Contacting Organizations 
>about Inaccessible Websites and can help your potential customers 
>describe specific areas of pain.  Open the channels of communication 
>to potential customers with disabilities.  You may make their 
>holidays much merrier and give yourself the gift of a new customer 
>who is likely to return.  May your all your holidays be bright!