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Comments on "Web Accessibility is Smart Business"

From: Shadi Abou-Zahra <shadi@w3.org>
Date: Fri, 10 Jun 2011 14:21:19 +0200
Message-ID: <4DF20C3F.3020805@w3.org>
To: Shawn Henry <shawn@w3.org>, EOWG <w3c-wai-eo@w3.org>
Hi Shawn, All,

Looking really good, glad to see this work moving along!

A couple of questions, and please excuse if it repeats any discussion I 
may have missed during the last week or two:

# Slide 4 [wise investment in accessibility]:

I've said this before but I still love it! ;)

# Slide 13 [Reduces risk of legal action]:

I'd prefer to find a way of making this slide more positive and less 
threatening, especially since it does not apply to all countries.

I suggest changing the title of the slide to "other benefits" or such 
(as a follow-on from the previous slides), and mentioning some of the 
other benefits such as:
  - "demonstrating corporate social responsibility"
  - "complying with the UN Convention on the Rights for Persons with 
Disabilities (CRPD)"
  - "reducing the risk of legal action"

I also suggest not using a picture of someone who looks like a US 
congress person.

# Slide 15 [Some basics]:

I suggest expanding the first bullet point to reduce jargon. Say:
  - "Provide alternative text for images, etc." or such

# Slide 16 [example: alt text for images]:

I wish we could use the Before and After Demo but it does not lend 
itself to this particular example ... yet. Let's discuss separately what 
possibilities there may be to combine the two.

# Slide 17 [example: images off]:

The difference does not stand out clearly enough. Maybe the horizontal 
menu items should disappear too? Or even the list below too?

# Slide 19 [example: mobile]:

I think that a well-programmed mobile site should allow the "Buy now" 
button to render after (below) the list items...

# Slide 24 [Investment]:

I'm still concerned about the illustration/graphic but not sure what the 
recent discussions around these were.

# Sides 25-26 [Return from accessibility]:

Why are we back to talk about return rather than answer the question 
"what does it cost?" (slide 23)? I think this entire section sounds a 
little too defensive.

In particular, I am concerned that we are only talking about monetary 
return rather than the broader benefits. For instance, "While it will 
cost some money to make your website accessible, it should make you more 
money than it will cost you" (slide 26) does not apply to many websites 
even though the benefits in return may still be significant.

# Slide 28 [Transcripts for Audio]:

"you can get good transcripts for less than $1.00 (USD) per minute" -- 
please add a reference to directly to:
  - <http://www.uiaccess.com/transcripts/transcript_services.html>


Shadi Abou-Zahra - http://www.w3.org/People/shadi/ |
   WAI International Program Office Activity Lead   |
  W3C Evaluation & Repair Tools Working Group Chair |
Received on Friday, 10 June 2011 12:21:44 UTC

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