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Re: ROI slides updated in "Web Accessibility is Smart Business" Presentation

From: Shawn Henry <shawn@w3.org>
Date: Thu, 05 May 2011 15:07:11 -0500
Message-ID: <4DC3036F.5000308@w3.org>
To: karl.groves@deque.com, "'EOWG (E-mail)'" <w3c-wai-eo@w3.org>
  Hi Karl,

Thanks for sending comments in e-mail. I look forward to talking about them in the teleconference tomorrow as needed.

A primary consideration is that we want this presentation to be as short as feasible. EOWG has chosen to exclude some points to keep it short, and to include some "notes to presenters" on shortening or expanding it for their situation.

Some replies are inline below preceded with SLH:

Note that if you would like to suggest changes at this point, it would be very useful to provide specific wording for specific slides.


On 5/5/2011 9:21 AM, Karl Groves wrote:
> Suggestions:
> "Investment" Include discussion on what upfront costs exist. These are things like personnel time (learning new techniques, searching for better JS frameworks/ extending capabilities of existing frameworks) and licenses for new/ better testing tools.

SLH: Currently it says: "Much of the investment will be up front, such as training staff and potentially upgrading the tools you use to create and evaluate websites." If you would like to suggest something different, please provide specific wording.

SLH: I've added for EOWG consideration: "Notes to presenters:... If you want to include more specific examples of costs, many are listed under “Cost Considerations” at http://www.w3.org/WAI/bcase/fin#invest "

> Also, we should be transparent here. There are some new costs which will never go away: captioning/ transcription and increased time for QA personnel to add&  perform new tests. Also, in an agile environment developers will (hopefully) be doing some of their own tests. Additional testing time for accessibility will cost money as well.  Most of this is mentioned in the notes for the slide, but we should mention that on the slide itself, too.

SLH: For this presentation, the "Notes" are intended as essential information. This is stated in an early slide and in the instructions page. There are disadvantages to putting more text in the slides, as opposed to leaving it in the notes.

SLH: Yes, we want to be honest and clear on the costs; however, the goal of this presentation is to "sell" accessibility. For a different presentation, e.g., on project planning for accessibility, it would be appropriate to go into the costs in more detail; however, I'm not sure we want to in this presentation.

SLH: In case you missed it, transcripts and captions are mentioned in the next slides.

> "Decrease Costs" include explicit discussion of including accessibility in project initiation, requirements, and design phases rather than development phase (or, in agile environments, making sure to include accessibility user stories or some other explicit mention of accessibility in user stories)

SLH: The "decrease costs" slides says: " Include accessibility from the very beginning of all projects, rather than waiting until later" and the "[tips]" slide says: "Include accessibility from the very beginning of all projects – in project requirements, procurement, usability, graphic design, SEO, etc." Keeping in mind the goal of this presentation (mentioned above), do you have specific suggestions for changing the text?

> "Return from Investment"  include in notes that return is based on type of site&  prior accessibility state. i.e. the more income is realized through the site the more drastic ROI can be.

SLH: While I agree with the point, I'm not sure it's worth adding to this presentation -- because we want to keep it short and this doesn't seem like a high selling point. EOWG folks: your thoughts?

> Finally, and I understand this presentation is already far down the road and perhaps this conversation has already taken place, but why is there no discussion of risk?

SLH: I am not sure what you mean by risk here. Do you mean risk of legal action for inaccessible websites? I agree that we might want to add this idea (albeit briefly). I don't recall that we've talked about including that in this presentation -- I think because we've focused on the carrots rather than the stick. It's listed with the "Your Own Business Case" slide, but in a way that could easily be glossed over. Could you suggest what we might want to add related to risk?

SLH: I've added this to the agenda for discussion on Friday.


> Thanks.
> Karl L. Groves
> Director, Training
> Deque Systems, Inc.
> Phone:  443.517.9280
> E-mail:  karl.groves@deque.com
> Is a non-compliant website putting your organization at risk? Visit www.deque.com
>> -----Original Message-----
>> From: w3c-wai-eo-request@w3.org [mailto:w3c-wai-eo-
>> request@w3.org] On Behalf Of Shawn Henry
>> Sent: Wednesday, May 04, 2011 10:29 PM
>> To: EOWG (E-mail)
>> Subject: ROI slides updated in "Web Accessibility is Smart
>> Business" Presentation
>>    EOWG,
>> Based on previous discussions I've update the "Investment",
>> "decrease costs", and "Return from accessibility" slides, which
>> are currently around slide 20. The latest version is available
>> from http://www.w3.org/WAI/presentations/bcase/
>> Please review these, send any ideas to the mailing list, and
>> prepare to discuss them at this week's teleconference.
>> Thanks,
>> ~Shawn
>> -------- Original Message --------
>> Subject: 	Re: Updated again: "Web Accessibility is Smart
>> Business" Presentation
>> Date: 	Mon, 11 Apr 2011 15:59:58 -0500
>> From: 	Shawn Henry<shawn@w3.org>
>> To: 	EOWG (E-mail)<w3c-wai-eo@w3.org>
>>    EOWG,
>> Thanks for the comments on the business case presentation. I am
>> updating it frequently to address comments as they come in.
>> Whenever you look at it, make sure to *download the latest
>> version* from http://www.w3.org/WAI/presentations/bcase/
>> Some other notes:
>> * We still need a volunteer to make the alt text images.
>> * When you send comments, include the title of the slide, not
>> just the slide number, because the numbers change when we add or
>> delete slides.
>> Thanks,
>> ~Shawn
>> On 4/5/2011 10:51 AM, Shawn Henry wrote:
>>>    EOWG,
>>>   Based on feedback from last week's teleconference, I've
>> updated the "Web Accessibility is Smart Business" presentation
>> at: http://www.w3.org/WAI/presentations/bcase/
>>>   OPEN:
>>>   * Will someone volunteer to make the alt text images for the
>> slide titled "[for example: alternative text for images]" (around
>> slide 15)
>>>   Significant changes:
>>>   * OK but what does it cost? (around slide 19) - changed notes
>>>   * [investment] (20) - new slide&   notes
>>>   * [lowering costs] (21) - new slide&   notes
>>>   * [return on investment] (22) - new slide&   notes
>>>   I know that some people did not like that chart. It feels like
>> it illustrates the points that we want to make so I put it back
>> in there differently just in case it now works. Feel free to say,
>> No, and I'll take it out again. Suggestions for other
>> illustration welcome!
>>>   Minor changes:
>>>   * [market quote] (around slide 7) - edited slides text and
>> note text
>>>   * [photos of older computer users (8) - added in notes the
>> first paragraph
>>>   * Some basics (14) - moved slide location&   changed notes to
>> fit flow
>>>   * [tips] (27) - edited slide text and notes just a little
>>>   We'll discuss these and any other comments at this week's EOWG
>> teleconference. Feel free to discuss via e-mail in the meantime.
>>>   Best,
>>>   ~Shawn
>>>   On 3/30/2011 7:21 PM, Shawn Henry wrote:
>>>>    EOWG,
>>>>   The updated "Web Accessibility is Smart Business"
>> presentation is available
>> from:http://www.w3.org/WAI/presentations/bcase/
>>>>   Please let me know right away if you cannot get the file.
>>>>   Open issues:
>>>>   * Example of important alt text. In the last discussion we
>> thought of a Buy Now button; however, that might be problematic.
>> Let's think about another compelling example, perhaps that
>> overlaps with SEO, too.
>>>>   * For the [photos] slide, can we come up with different
>> people representing more ethnic and geographic diversity who are
>> widely recognized and admired?
>>>>   * For the [market quote] slide, are there statistics from
>> other countries&/or worldwide that make this same point?
>>>>   Notable changes since last version:
>>>>   * OK... but what does it cost slide - rewrote the Notes
>>>>   * Alternative text benefits slide - minor edits to the slide
>> text
>>>>   * Search Engine Optimization slide - added paragraph in the
>> Notes
>>>>   We'll discuss it at this week's EOWG teleconference, and then
>> might be ready for a survey to gather approval to publish.
>>>>   Regards,
>>>>   ~Shawn
>>>>   -------- Original Message --------
>>>>   Subject:     Ready for Review: "Web Accessibility is Smart
>> Business" Presentation
>>>>   Date:     Mon, 31 Jan 2011 21:14:57 -0600
>>>>   From:     Shawn Henry<shawn@w3.org>
>>>>   To:     EOWG (E-mail)<w3c-wai-eo@w3.org>
>>>>    EOWG,
>>>>   A complete draft of "Web Accessibility is Smart Business"
>> Presentation is available from
>> http://www.w3.org/WAI/presentations/bcase/
>>>>   All comments are welcome at this point.
>>>>   *Active EOWG participants*: Please reply to me right away to
>> let me know if you can get the file. Also, let me know if you
>> will help cover one or more of the points below.
>>>>   Some open points:
>>>>   1. Someone who has Office 2003 please check that all slides
>> have a white or light blue background. (previously slide 2 and
>> one other had red text on black background)
>>>>   2. For the [photos] slide, we need people representing more
>> ethnic and geographic diversity, preferably who are widely
>> recognized and admired.
>>>>   3. For the [Market quote] slide, it would be good to get
>> statistics from other countries&/or worldwide.
>>>>   4. For the "Benefits situations" slide, we could use better
>> images to represent the text in the notes. Images should be
>> Creative Commons or have similar permission to use.
>>>>   Regards,
>>>>   ~Shawn
>>>>   -----
>>>>   Shawn Lawton Henry
>>>>   W3C Web Accessibility Initiative (WAI)
>>>>   e-mail:shawn@w3.org
>>>>   phone: +1.617.395.7664
>>>>   about:http://www.w3.org/People/Shawn/
Received on Thursday, 5 May 2011 20:07:23 UTC

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