catering to Seniors online

Following on from our ongoing age-related discussions, Jacob Nielsen in a recent "Alertbox" about "10 High-Profit Redesign Priorities [1]" said:

Older people are the fastest-growing segment of Internet users. In fact, they are virtually the only remaining growth market in rich countries, where most of the younger people who want to get online already have accounts.
Many senior citizens are rich and have time on their hands. When it becomes difficult for them to get around, the Internet becomes a natural place for them to spend some of their vast piles of money. Seniors are also less into piracy and tend to be more loyal than fad-chasing young people.

... Because so many sites are hard for them to use, seniors will shower you with business if you're the honorable exception who acknowledges their special needs. ...

Cheers, Andrew
[1] http://www.useit.com/alertbox/roi.html 

______________________
Dr Andrew Arch
Manager Online Accessibility Consulting
Vision Australia - Accessible Information Solutions
Ph. +61 (0)3 9864 9282; Mob: 0438 755 565
http://www.visionaustralia.org.au/ais/
 
ABN: 67 108 391 831; ACN: 108 391 831
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Received on Wednesday, 14 March 2007 00:28:15 UTC