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Rock and Roll Hall of Fame

From: robert neff <robert.neff@uaccessit.com>
Date: Thu, 08 Nov 2001 04:14:15 -0800 (PST)
Message-ID: <200111081214.HAA13319@swiftsure.cnchost.com>
To: w3c-wai-eo@w3.org
FYI and pls distribute. thanks

 
The Rock and Roll Hall of Fame in cooperation with 
TVWorldwide.com, Able TV and Epiphany Partners 
Present A Special Inaugurae are Concert and Webcast 
Featuring American Musicians with Disabilities to 
Benefit a Fund established by the National 
Organization on Disability (NOD) for Those Victims 
Suffering from Disabilities as a Result of the Recent 
World Trade Center and Pentagon Terrorist Attacks

Live Worldwide Video Webcast 
Date is in January, 2002, and both the date and time 
are TBD 
Live from The Rock and Roll Hall of Fame
Cleveland, Ohio

Outline of Concept:

	Inaugural concert program and interactive 
video for a subsequent annual webcast concert series 
that each year will help a selected group of disabled 
individuals, creating awareness of the challenges 
that individuals in each group face and highlighting 
some of the world&#8217;s top disabled music artists in the 
process. On-line participation by chat and e-mail via 
TVWorldwide.com&#8217;s Internet TV channel for those with 
disabilities, Able TV.

	Sponsors: TVWorldwide.com, Epiphany Partners, 
TBD

	Co-Hosts: Jeff Pledger, President, Able TV 
and one other TBD

	Invited Guest Hosts and Artists:

Stevie Wonder 

Blind Boys from Alabama

Tracy Marie

Tony DeBlois

TBD


	Webcast Focus: The worldwide audience 
interested in learning about and helping those with 
disabilities, especially in the featured benefit 
demographic and fostering awareness of music produced 
and performed by those with disabilities.

o	Program Agenda Schedule (Times in EST): 
TBD                                                   
                           



	Sponsor Demographics:
o	Accessibility Technology Manufacturers
o	Fortune 500 Companies interested in serving 
the 54 million in the community of those with 
disabilities 
o	Federal Contractors responsible for complying 
with Rehabilitation Section 508 Requirements of the 
Federal Government
o	Disability Advocacy Groups
o	Information technology companies in the 
Streaming Video Arena
o	Disability associations and other 501C non-
profit groups
o	Music equipment and instrument manufacturing 
companies
o	Medical and rehabilitation organizations


	Target Audience Demographics:
o	The world at large
o	The disability community typically served by 
AbleTV 
o	World Press for special interest coverage
o	Musicians interested in the cause
o	All participants served by the sponsor 
demographics above
o	September 11 fundraising and benefit 
organizations



	Promotion and Marketing:
A strategic alliance will be pursued with mainstream 
disability organizations and those organizations 
specifically supporting disabled musicians to market 
the event. This would result in a collateral 
marketing effort where they would hype the inaugural 
webcast and eventually the series as a regular on-
line event potentially sanctioned by the 
organizations. Using TVWorldwide.com/AbleTV&#8217;s past 
audience tracking data and our databases of listservs 
and e-mail listings, we would hype the event prior to 
the webcast. On-line participants would be tracked 
and be utilized and expanded for subsequent annual 
programs in the series. Presence at upcoming 
disability trade conferences would be considered as 
additional promotion. Two PRNewswire and Internet 
Wire press releases to 2500 media outlets worldwide 
will be distributed prior to the event. 

AbleAidtm is a registered trademark of 
TVWorldwide.com and AbleTV. 
AbleTV is an affiliate Internet TV Channel on the 
TVWorldwide.com Network
Received on Thursday, 8 November 2001 07:14:19 UTC

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