RE: Use cases wanted for media coverage

Hello Markus,

We recently did quite a lot of publicity for SESAME project (semantics for energy efficiency in smart homes, http://sesame.ftw.at) and appeared in newspapers (printed and digital) in Austria and Serbia:

“Schwimm mit dem Strom, altes Haus!”, “Der Standard” Austrian newspaper, 28 September 2010, http://derstandard.at/1285199516664/Energiesparen-Schwimm-mit-dem-Strom-altes-Haus

“Energiedaten bleiben beim Kunden” ORF, Austria, 9 October 2010, http://news.orf.at/stories/2018613/2018394/

„Smart Metering: die totale Stromverbrauchskontrolle.“ Medianet, 3 December 2010, http://www.medianet.at/technology/article/smart-metering-die-totale-stromverbrauchskontrolle/

Serbian national TV (eTV), Serbia, December 2009. Video URI: http://www.live-e.tv/video-prilog/etv-30-12-2009/predstavljen-sesame-projekat.

Personalmag (Serbia):
http://www.personalmag.rs/it/it-events/nagrada-za-najbolji-kompanijski-nastup-na-infofestu-2010/

This has been encouraged by our Austrian national funding agency, and maybe an example for your journalist folks too.

Cheers,
Anna

-----------------------------------
Dr. Anna Fensel | Senior Researcher
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Semantic Technology Institute (STI) Innsbruck, University of Innsbruck
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-----Original Message-----
From: semantic-web-request@w3.org on behalf of Markus Krötzsch
Sent: Wed 1/19/2011 16:20
To: semantic-web@w3.org
Subject: Re: Use cases wanted for media coverage
 
Thanks a lot for all the input, including all the private emails I got 
off-list! I will compile this and forward this to the journalist who 
will then decide what to make of it. More pointers are always welcome; I 
can still forward them later on, and they will surely provide a useful 
resource for this list in any case.

- Markus


On 15/01/2011 15:03, Markus Krötzsch wrote:
> Dear semantic technology enthusiasts,
>
> I have been approached by a journalist who would like to start a series
> of articles about the Semantic Web for the Web portal of a national
> German TV station. Experience shows that this often leads to follow up
> media coverage elsewhere -- a great opportunity to communicate the
> successes of our field to the general public.
>
> But this can only be achieved based on compelling real world use cases
> that are interesting to the people on the street. Hence I would like to
> ask for your support:
>
> * Are you aware of previous media coverage for a non-technical audience?
> The "Semantic Web in Action" article is the only example that I recall
> (posts in IT news portals and blogs for Web experts are not what we need).
>
> * Are you aware of compelling use cases that are of general public
> interest? The challenge here is that technically interested non-experts
> should be able to understand how a concrete, useful functionality is
> enabled by the technology.
>
> I am happy to propose ideas to the journalist, and to establish contacts.
>
> Cheers,
>
> Markus
>


-- 
Dr. Markus Krötzsch
Oxford  University  Computing  Laboratory
Room 306, Parks Road, Oxford, OX1 3QD, UK
+44 (0)1865 283529    http://korrekt.org/