W3C home > Mailing lists > Public > semantic-web@w3.org > January 2011

Re: Use cases wanted for media coverage

From: Brandon Schwartz <brandon@boomajoom.com>
Date: Sat, 15 Jan 2011 08:02:04 -0800
Message-Id: <892A22D7-73E7-4725-95B3-F3B066B0BFE9@boomajoom.com>
Cc: "semantic-web@w3.org" <semantic-web@w3.org>
To: Markus Krötzsch <markus.kroetzsch@comlab.ox.ac.uk>
I wrote these articles to try to point to real world uses and motivate non-technical people to pay more attention: http://www.boomajoom.com/article/semantic-web-marketers-main-page

I wrote them because there wasn't a lot of coverage outside of tech sectors (Mashable, RWW, some SEO sites that aren't afraid of discussing programming). Most of the traffic I got was from sem web enthusiasts. 

Needless to say, I think marketing and business uses are compelling. So is government. After the September 11th attacks, people wanted US agencies to share more information. What they really wanted was a semantic web. They wanted the government to make sense of different data such as the odd flight lessons, dry runs on planes, and so on. (The Washington DC sniper was another time the public asked for this.)

Indirectly I suppose people have been calling for better data management in the US healthcare market. Some are now pushing for electronic records that follow patients to different hospitals. 

Just my thoughts. Would be interested in updates on the series. 

Sent from my iPhone

On Jan 15, 2011, at 7:03 AM, Markus Krötzsch <markus.kroetzsch@comlab.ox.ac.uk> wrote:

> Dear semantic technology enthusiasts,
> 
> I have been approached by a journalist who would like to start a series of articles about the Semantic Web for the Web portal of a national German TV station. Experience shows that this often leads to follow up media coverage elsewhere -- a great opportunity to communicate the successes of our field to the general public.
> 
> But this can only be achieved based on compelling real world use cases that are interesting to the people on the street. Hence I would like to ask for your support:
> 
> * Are you aware of previous media coverage for a non-technical audience? The "Semantic Web in Action" article is the only example that I recall (posts in IT news portals and blogs for Web experts are not what we need).
> 
> * Are you aware of compelling use cases that are of general public interest? The challenge here is that technically interested non-experts should be able to understand how a concrete, useful functionality is enabled by the technology.
> 
> I am happy to propose ideas to the journalist, and to establish contacts.
> 
> Cheers,
> 
> Markus
> 
> -- 
> Dr. Markus Krötzsch
> Oxford  University  Computing  Laboratory
> Room 306, Parks Road, Oxford, OX1 3QD, UK
> +44 (0)1865 283529    http://korrekt.org/
> 
Received on Saturday, 15 January 2011 16:02:41 UTC

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