Re: How to pitch the semantic web (was: is there a Enquire/Semantic Desktop link?)


I have come up with the following acronym: S.E.M.A.N.T.I.C. to
describe what I see as the 8 big components of the Semantic Web.

The URI is the value proposition because Universality leads to
interop.  Interop will provide huge value to both end users and
businesses.  A good company will be able to capture some of that

In each case I've added an early adopter.

The 8 Components of the SEMANTIC Web

Social - MySpace

Entertainment - YouTube

Markets - Ebay

Access (inc. mobile access) - Microsoft

Nearby Services (geo / local etc.) -

Trust - Verisign

Information Management - Google

Currencies - PayPal


Two case studies to note cover more than one aspect, show the power of

- Facebook, a basic social solution with a basic trust system adds
more value then each individually.

- Zynga a basic social system with a basic entertainment system gets
you from 0 to 5 billion in 3 years

That's what you can do with some mild interop with 2-3 out of the 8 components.

The Sem Web has the potential to give us 8/8 if we all work together
to make great solutions in each field.  The good news is that we're
underway in each area.  I think it has started to happen, 2011 I see
the first demos springing up, and growing to a much more collaborative
effort going forward.

We need to specialize but also work together.  In this way, the Web
gets better, and everyone wins.

On 22 November 2010 17:42, Leo Sauermann <> wrote:
> Hi,
> well there is David Siegel and "PULL", which is a kind of "marketing
> brochure" for the semantic web (and more, including David, but that is fine
> with me).
> - not the quality of a TED talk, but aiming
> towards it... do we have better videos?
> and it seems he gets a lot of keynotes from it, which is also fine.
> so these keynotes may be the ad videos we need.
> We had these discussions within the W3C Semantic Web Education and Outreach
> Interest Group (SWEO) when I was there. The point back then was: the W3C
> communications team *could* do some videos and publicity, but in general the
> W3C policy is to spend the money on standardization, not advertisments.
> This W3C policy is of course thwarted by the funny example of
> who (I follow them since years) spend all the budget on
> marketing ;-) and they get good coverage and have good explanation of their
> ideas.
> Perfect Future to pitch the Semantic Web:
> The marketing power of dataportability and the standardization process of
> W3C.
> Well, I am not pitching the semantic web anyway, this is well done by the
> LOD crowd and the crowd excellently. I only have to pitch semantic
> pim, and to make it as well as David Siegel or the DataPortability folks, I
> would need a 24/7 job to just pitch and pitch and write books and give
> keynotes and travel and... :-|
> best
> Leo
> It was ProjectParadigm-ICT-Program who said at the right time 22.11.2010
> 17:29 the following words:
> ...
> As for quantum mechanics and string theory, at least these have had popular
> science programs on TV in the US and UK try to convey in the simplest
> possible terms what these theories are all about.
> The semantic web has yet to get the same coverage.
> --
> Leo Sauermann, Dr.
> CEO and Founder
> mail:
> mobile: +43 6991 gnowsis
> helping people remember,
> so join our newsletter
> ____________________________________________________

Received on Tuesday, 30 November 2010 19:12:03 UTC