SDForum Semantic Web event (7/30/07): Web3.0 drives MDA?

Silicon Valley's semantic web interest
group<http://www.sdforum.org/index.cfm?fuseaction=Page.viewPage&pageId=734&parentID=659&nodeID=1>will
have its next regular event on July 30, discussing how semantic web
will impact MDA. Everyone are welcome to attend. See details below or event
calendar<http://www.sdforum.org/index.cfm?fuseaction=Calendar.eventDetail&eventID=12910>.
Hope to see some of you again.
-aj
AJ Chen, PhD
Co-chair, SDForum Semantic Web SIG

*Will Web 3.0 Finally Give Developers a Real Model Driven Architecture
Solution?

In this interactive panel discussion we will explore how the Semantic
Web family of standards is quietly empowering the decades-old MDA
(Model Driven Architecture) community. Despite 20+ years of promises
from the software community, the original vision of CASE (Computer
Aided Software Engineering) seems just as elusive as ever. However,
recent activities in the past 18 months at the OMG (Object Management
Group) indicate that another watershed moment for MDA is upon us. So,
the question remains, can the Semantic Web and Web 3.0 technology like
OWL (Web Ontology Language) and RDF (Resource Description Framework)
substantially improve the ways we conceptualize, design, code, and
generate enterprise software?

Our two expert guests will address these and other questions during
the evening of July 30th at the SDForum Semantic Web SIG. We have the
pleasure of hearing from Dr. Deborah McGuinness, who Chairs the
Knowledge Systems Laboratory at Stanford and Elisa Kendal, the
President and CEO of Sandpiper Software – which is one of the
principal contributors to the OMG's specification for the Ontology
Definition Metamodel, along with IBM, Adaptive Software and others.

Time: Monday, July 30th 2007, 6:30pm – 9pm
Location:
Cubberley Community Center
4000 Middlefield Rd., Room H-1
Palo Alto, CA
Directions<http://www.sdforum.org/index.cfm?fuseaction=page.viewPage&pageID=698&nodeID=1>
:
http://www.sdforum.org/index.cfm?fuseaction=page.viewPage&pageID=698&nodeID=1
Price:
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required

Agenda:
6:30pm - 7:00pm Registration / Networking / Refreshments / Pizza
7:00pm – 7:10pm Community announcement
7:10pm - 7:50pm Introduction to OMG and MDA with new ODM specifications
7:50pm - 8:30pm In depth review of how OWL plays a central role in
future MDA work
8:30pm - 9:00pm Dedicated Q&A period

Panelist Bios:
• Deborah McGuinness, Acting Director, Stanford Knowledge Systems
Laboratory
Dr. Deborah McGuinness is the acting director and senior research
scientist of the Knowledge Systems - Artificial Intelligence
Laboratory (KSL) at Stanford University and CEO of McGuinness
Associates Consulting. Deborah's research focuses on the Semantic Web,
Explanation and Trust, Ontologies and Ontology Evolution Environments,
Knowledge Representation and Reasoning, and Semantic Integration of
Information. Deborah's consulting focuses on helping companies utilize
artificial intelligence research and semantic technologies in
applications such as semantically-enabled scientific data integration, smart
search, ontology management, and online commerce.


• Elisa Kendall, President and CEO, Sandpiper Software
Ms. Kendall's formal training in Situation Semantics coupled with
extensive systems integration experience led her to architect
Sandpiper's innovative, standards-based approach to knowledge sharing
through the use of ontologies. She is an active participant in the
Semantic Web Best Practices and Deployment effort of the W3C and a key
contributor to standards such as the Object Management Group's
Ontology Definition Metamodel (ODM). Prior to Sandpiper, Ms. Kendall
consulted for Lockheed Martin where she drove the reuse strategy for
the DARPA / TRI-Services RASSP program. Ms. Kendall served as product
development manager for Aspect Development, a provider of component
and supplier management systems. She started her career in
development, integration, and deployment of ground-based
communications, signal, and data processing systems at Lockheed Martin
Missiles & Space. She holds an MA in Linguistics from Stanford
University and a BS in Mathematics and Computer Science from the
University of California, Los Angeles.

Moderator Bios:
• AJ Chen, Ph.D., Sr. Search Engineer, Healthline.com
Dr. Chen is an advocate of semantic web and digital health. Currently
a Sr. Search Engineer at Healthline.com, he applies ontology and
knowledge base for developing search engine focusing on consumer
healthcare. Working with various open communities and open source
software, he is also experimenting new and practical approaches that
help make semantic data web a reality, including coordinating the
scientific publishing task force for W3C's Semantic Web HCLS Group.
Previously, Dr. Chen had developed genome sequencing technologies for
the vision of personalized medicine, playing technical and product
roles at Hyseq, Callida Genomics, and Complete Genomics. Earlier, Dr.
Chen worked with Nobel Prize winner Dr. Barry Marshall to introduce
new disease treatments and diagnostics to China. Dr. Chen earned his
Ph. D. in Biochemistry from U. of Utah and did postdoctoral research
at Duke Medical School.

• Jeffrey Pollock, Senior Director, Oracle Fusion Middleware
Mr. Pollock is a technology leader and author of the enterprise
software book "Adaptive Information" (John Wiley & Sons 2004).
Currently a Senior Director with Oracle's Fusion Middleware group, Mr.
Pollock was formerly an independent consultant for the Defense
Department, Vice President of Technology at Cerebra and Chief
Technology Officer of Modulant, developing semantic middleware
platforms and inference-driven SOA platforms from 2001 to 2006.
Throughout his career, he has architected, designed, and built
application server/middleware solutions for Fortune 500 and US
Government clients. Prior to Modulant, Mr. Pollock was a Principal
Engineer with Modem Media and Senior Architect with Ernst & Young's
Center for Technology Enablement. He is also a frequent speaker at
industry conferences, author for industry journals, active member of
W3C and OASIS, and formerly an engineering instructor with University
of California at Berkeley's Extension on the subjects of
object-oriented systems, software development process and enterprise
systems architecture.