Half Of All Facebook Users Play Social Games — It’s 40% Of Total Usage Time

But the most interesting thing Pleasants noted was that he recently heard
(from his own source, apparently) that half of all users on Facebook now
play social games. More impressively, 40% of total usage time on the service
is spent on these games. That’s meaningful, of course, because “*a huge
amount the Internet is on Facebook*,” Pleasants stated.

When moderator Michael Arrington asked about changes Facebook has made
recently to slow the viral spread of these types of games, Pleasants
acknowledged they’ve all taken a hit. But he says they’re working with
Facbeook on new ways to drive growth. But he made sure to say they had to do
it without spamming.

When talking about what’s next, Pleasants notes that they’ve released two
new games in the past week alone. When Mike suggested that most of the games
are just a combination of blindly pushing buttons, Pleasants noted that
things were evolving, and that games were about to get more socia
http://techcrunch.com/2010/07/30/half-of-all-facebook-users-play-social-games-its-40-of-total-usage-time