Social Networking Dominates Our Time Spent Online [STATS]

Social networking now eats up twice as much of our online time as any other
activity. According to new stats from Nielsen, sites like Facebook and
Twitter now account for 22.7% of time spent on the web; the next closest
activity is online games, which make up 10.2%.

The stats also show the degree to which social networking is displacing
other forms of communication, with e-mail as a percentage of online time
plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging
also saw a significant drop in share, with a 15% decline from last year.

However, e-mail use on mobile is still on the rise – from 37.4% to 41.6% —
presumably as users continue to migrate to smartphones from feature phones.

Here’s the full breakdown from Nielsen:

Are these trends consistent with your own online usage and the trends you’re
seeing elsewhere? Let us know in the comments.

http://mashable.com/2010/08/02/stats-time-spent-online/

Received on Monday, 2 August 2010 20:04:10 UTC