RE: Some studies on the visibility of EV sites.

<http://blogs.verisign.com/websecurity/2008/03/what_it_takes_to_make_the_inte.php>  
 
 
Ah, the link works if you cut and paste it into a browser, but it is actually href= hyperlinked to my webmail interface. Looks like a usability issue!
 
http://www.verisign.com/static/040655.pdf
 
 
>Was this before or after being educated as to the meaning of the green bar? Did they learn what it mean by clicking on it?
 
This was with education via a WebEx session.
 
>The change in cart abandonment is really interesting to me. Is that abandonment on the checkout page, where EV would make a difference? Presumably if before that point, the user had already decided to trust the place enough to start putting items in the cart, so the only time when EV would matter would be when they're asked to bring out their credit card ... 
 
There is also:
http://blogs.verisign.com/websecurity/2008/03/what_it_takes_to_make_the_inte.php
 
I think it could just be the fact that the site owner shows that they give a damn

________________________________

From: public-wsc-wg-request@w3.org on behalf of Mike Beltzner
Sent: Wed 05/03/2008 10:27 AM
To: Hallam-Baker, Phillip
Cc: public-wsc-wg@w3.org
Subject: Re: Some studies on the visibility of EV sites.


On 5-Mar-08, at 10:08 AM, Hallam-Baker, Phillip wrote:


	http://www.verisign.com/static/040655.pdf <https://webmail.verisign.com/exchweb/bin/redir.asp?URL=http://www.verisign.com/static/040655.pdf> 


This needs a username and password to see. :(


	
	January 2007, Tec-Ed researched usage and attitudes of 384 online shoppers 

		*	Measured their responses to Web sites with and without green bars 

				*	100% of participants notice whether a site shows the green EV bar 
				*	93% of participants prefer to shop on sites that show the green bar 
				*	97% are likely to share their credit card information on sites with the green EV bar, as opposed to only 63% with non-EV sites 
				*	77% of participants report that they would hesitate to shop at a site that previously showed the green EV bar and no longer does so

Was this before or after being educated as to the meaning of the green bar? Did they learn what it mean by clicking on it?


	DebtHelp: 11% increase in transactions 
	http://www.verisign.com/Resources/success-stories/SSL_and_VeriSign_Secured_Seal/debthelp.html <https://webmail.verisign.com/exchweb/bin/redir.asp?URL=http://www.verisign.com/Resources/success-stories/SSL_and_VeriSign_Secured_Seal/debthelp.html>  

	Overstock: 8.6% decrease in abandoned shopping cart rate 
	http://www.verisign.com/Resources/success-stories/SSL_and_VeriSign_Secured_Seal/overstock.html <https://webmail.verisign.com/exchweb/bin/redir.asp?URL=http://www.verisign.com/Resources/success-stories/SSL_and_VeriSign_Secured_Seal/overstock.html>  

	Scribendi: 27% increase in transactions 
	http://www.verisign.com/Resources/success-stories/SSL_and_VeriSign_Secured_Seal/scribendi.html <https://webmail.verisign.com/exchweb/bin/redir.asp?URL=http://www.verisign.com/Resources/success-stories/SSL_and_VeriSign_Secured_Seal/scribendi.html>  
	


The change in cart abandonment is really interesting to me. Is that abandonment on the checkout page, where EV would make a difference? Presumably if before that point, the user had already decided to trust the place enough to start putting items in the cart, so the only time when EV would matter would be when they're asked to bring out their credit card ...

cheers,
mike