[wot-marketing] minutes - 20 February 2020

available at:
  https://www.w3.org/2020/02/20-wot-marketing-minutes.html

also as text below.

Thanks a lot for taking the notes, Daniel!

Kazuyuki

---
   [1]W3C

      [1] http://www.w3.org/

                               - DRAFT -

                             WoT Marketing

20 Feb 2020

Attendees

   Present
          Coralie, Kaz_Ashimura, Michael_Lagally, Christian_Glomb,
          Daniel_Peintner, Sebastian_Kaebisch, Tomoaki_Mizushima,
          Ryuichi_Matsukura

   Regrets

   Chair
          Sebastian, Kaz

   Scribe
          kaz, dape

Contents

     * [2]Topics
         1. [3]Agenda
         2. [4]Press Release
         3. [5]Prev minutes
         4. [6]Quick updates
         5. [7]WoT for Beginners
         6. [8]Webpage status
         7. [9]WoT for Beginners (revisiting)
     * [10]Summary of Action Items
     * [11]Summary of Resolutions
     __________________________________________________________

   <kaz> scribenick: kaz

Agenda

   Sebastian: press release
   ... wot beginner sides
   ... web page status
   ... disseminate WoT using different channels
   ... Mozilla's WebThings article
   ... wikipedia article
   ... anything else?

   (none)

Press Release

   <koalie>
   [12]https://github.com/w3c/wot-marketing/blob/master/TALKING.md

     [12] https://github.com/w3c/wot-marketing/blob/master/TALKING.md

   <koalie> [13]staging: WoT REC press release

     [13] https://www.w3.org/comm/assets/staging/press-releases/pressrelease-wot-rec.html.en

   Kaz: Coralie here

   Coralie: head of the W3C MarComm Team
   ... media coordinate, etc.
   ... this time, draft for the press release (above)
   ... started with your generated talking points on the GH
   ... then flesh out the content
   ... Jeff says that we should have big impact for the press
   release
   ... actual story to follow the standardization
   ... what kind of product do you have, etc.
   ... using WoT standards for success
   ... speaks directly to the business people
   ... you've been working on testimonials
   ... we can talk about your talking points in both the main body
   and the testimonials
   ... thanks for providing your testimonial, Siemens
   ... that's my introduction
   ... hope the press release in success!

   Sebastian: tx!
   ... we still need some text for the main body part. right?
   ... CSS WR's press release didn't have concrete product
   introduction, etc.

   Coralie: that one is not a perfect example for WoT
   ... WoT has bigger potential for industry impact

   Sebastian: any concrete example to be referred for us?

   Coralie: can provide some

   Lagally: would be easier for us to have some initial version
   press release

   <koalie>
   [14]https://www.w3.org/comm/assets/staging/press-releases/press
   release-wot-rec.html.en

     [14] https://www.w3.org/comm/assets/staging/press-releases/pressrelease-wot-rec.html.en

   Kaz: how about looking at Coralie's template above?
   ... and our talking point
   ... also we can look at the workshop introduction text

   Coralie: the template is mostly placeholder at the moment
   ... but we can look into what kind of product would be
   available

   Lagally: is the diagram just a placeholder?

   Coralie: it's also a placeholder taken from the spec
   ... if you have preferred one, please let me know

   Lagally: we have many diagrams within the architecture spec
   ... focus on different domains to be supported

   [15]workshop page

     [15] https://www.w3.org/WoT/ws-2019/cfp.html#introduction

   Kaz: please remember that (as I repeatedly mentioned) the
   Munich workshop page above already has some description about
   the problem statements, our expectation for WoT as a possible
   resolution and expected areas and use cases for various
   industries

   <koalie> +1 to use-cases

   <koalie> +1 to expected impact of WoT

   Daniel: btw, regarding "actual implementations and products",
   there is no actual product yet probably
   ... or do we already have anything?

   Sebastian: we have a product already
   ... need to confirm the product name, though

   Coralie: if we could mention the actual product name, would be
   great

   Sebastian: let me check within Siemens

   <koalie> great!

   <koalie> scribenick: koalie

   Kaz: I personally think it would be nice to mention all the
   available devices, applications which were included in our
   PlugFests
   ... e.g. Oracle digital twin, Hybridcast application on a TV,
   Amazon echo, Google home, Air conditioners from
   Panasonic/Fujitsu

   Lagally: I'm skeptical because those are used for PlugFests but
   not actual products yet

   Kaz: The story for our Press Release could mention both (1) the
   PoC so far, (2) expected products now and (3) our expectation
   for the future
   ... that kind of 3-step story should be possible

   <koalie> scribenick: kaz

   Sebastian: what is the roadmap for the press release?
   ... can we wait until the preparation is ready?

   Coralie: 2 points here
   ... 1. depends which comes first
   ... we publish the REC first and then can issue the press
   release at the same time
   ... 2. testimonials are only part of the press release
   ... they're attached to the press release
   ... the main body is stronger
   ... the story should be included in the main body

   Lagally: why don't we take the text from the workshop intro as
   the starting point?

   <koalie> will do

   Lagally: maybe need some tweaks later, though

   Coralie: will do that

   Lagally: and we can continue to improve it

   Sebastian: 2 comments
   ... where to start?
   ... starting with the mission?

   Kaz: right
   ... and we can look into the new Charter as well

   [16]new charter

     [16] https://www.w3.org/2020/01/wot-wg-charter.html

   Sebastian: regarding the date
   ... would be nice to publish the RECs and the press release on
   the same day
   ... good opportunity to get strong impact by that
   ... along with testimonials from many Members
   ... would put the draft template on GH
   ... and update it with pullrequests

   Coralie: sounds good

   Sebastian: ok with the next steps?
   ... will also ask the products within Siemens
   ... all, please continue to work on your testimonials
   ... Oracle, Fujitsu, IRI, etc.

   Kaz: Hitachi as well

   Sebastian: right
   ... please provide them to us (including Coralie) so that we
   can improve the press release body

   <koalie> [Coralie departs]
     __________________________________________________________

   <scribe> scribenick: dape

   <kaz> [17]Marketing agenda

     [17] https://www.w3.org/WoT/IG/wiki/WG_WoT_Architecture_WebConf#Agenda

Prev minutes

   <kaz> [18]Feb-12 minutes

     [18] https://www.w3.org/2020/02/12-wot-marketing-minutes.html

   Kaz: <walks over last agenda minutes>
   ... Any objections?

   All: None -> approved

Quick updates

   Kaz: w.r.t. Twitter account
   ... contacted Chris Lilley, and he is checking within the CSS
   WG
   ... talked also with Ivan Herman about JSON-LD wikipedia
   article
   ... got suggestion we talk also with Manu Sporny, the spec
   Editor

WoT for Beginners

   Kaz: Christian has some resources

   Christian: Yes, will share

   Christian has some problem to share his slides via WebEx, so he
   sends the slides to Kaz so that Kaz can share them for
   Christian.
   Meanwhile we'll discuss the other topics first.

Webpage status

   Kaz: PR#22, content of getting started

   <kaz2> [19]PR 22

     [19] https://github.com/w3c/wot-marketing/pull/22

   Kaz: Sebastian started, Michael improved

   Lagally: Sebastian asked me to add content about architecture
   ... I added comments with my proposal
   ... hope Sebastian does the revision

   Kaz: I am OK with the changes

   Lagally: Let's ask Sebastian for an update

   Kaz: Will check with Sebastian

   <kaz> ACTION: kaz to ask Sebastian about Lagally's update for
   PR 22

WoT for Beginners (revisiting)

   Kaz has gotten Christian's slides and starts to share them for
   Christian.

   Christian: Sebastian presented perspective of end-user and
   use-case of home automation
   ... I tell the story from a different perspective
   ... start from end-user point of view
   ... it is a winegrower
   ... heard about new possibilities about wine production
   ... control quality of plants (humidity&temp sensors),
   sprinkler, weather forecasts
   ... buys devices and tries to put them in operation
   ... and to interconnect the devices
   ... it gets tricky and is a bit lost
   ... talked to his IT consultant
   ... asks him to realize the IOT solution
   ... the developer likes challenge and has some knowledge
   ... Web expert with background in NodeJS
   ... looking around he finds information about Web of Things
   ... finds W3C initiative
   ... finds tutorials, tools aroud WoT
   ... manages to create fullstack IoT solution
   ... along with the effort he created WoT building blocks
   ... in the end he was able to creatng the IoT solution in a few
   weeks
   ... ready for next challenge, hotel owner extending home
   automation

   Kaz: slides are great
   ... I think the content is perfect fit for the press release as
   well :)

   Christian: Copyrrights need to be clarified

   Kaz: OK to share them to the WoT group list?

   Christian: Will check internally

   Kaz: Thanks

   Kaz: scribenick: kaz

   Kaz: any other comments/questions?

   (none)

   Kaz: in that case, let's adjourn the call today
   ... and continue the discussion on the slides themselves, the
   press release, etc.

   Lagally: just a note, there will be an Architecture call in 1
   hour

   [adjourned]

Summary of Action Items

   [NEW] ACTION: kaz to ask Sebastian about Lagally's update for
   PR 22

Summary of Resolutions

   [End of minutes]
     __________________________________________________________


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Received on Sunday, 1 March 2020 07:27:56 UTC