[wot-marketing] minutes - 17 November 2020

available at:
  https://www.w3.org/2020/11/17-wot-marketing-minutes.html

also as text below.

Thanks a lot for taking the minutes, Cristiano!

Kazuyuki

---
   [1]W3C

      [1] http://www.w3.org/

                             WoT Marketing

17 Nov 2020

   [2]Agenda

      [2] https://www.w3.org/WoT/IG/wiki/Marketing_WebConf#Nov_17.2C_2020

Attendees

   Present
          Kaz_Ashimura, Cristiano_Aguzzi, Daniel_Peintner,
          Kunihiko_Toumura, Sebastian_Kaebisch, Tomoaki_Mizushima,
          Michael_McCool

   Regrets

   Chair
          Sebastian

   Scribe
          cris

Contents

     * [3]Topics
         1. [4]previous minutes
         2. [5]animation video
         3. [6]website
         4. [7]Daniel's PR new website desing
     * [8]Summary of Action Items
     * [9]Summary of Resolutions
     __________________________________________________________

   <kaz> scribenick: cris

previous minutes

   <kaz> [10]Nov-10

     [10] https://www.w3.org/2020/11/10-wot-marketing-minutes.html

   Sebastian: there were some good feedback from Philipp
   ... one open point was to ask information about marketing
   activies to w3c team
   ... were there some feedback about our presence on different
   multimedia platforms?

   Kaz: do you want me to talk with them?

   (Sebastian will check with Coralie.)

   Sebastian: no objections to publish the minutes?
   ... ok approved

animation video

   Sebastian: we have an update from the creator. The link is not
   public yet, I don't wont to share it before we have approved
   it.

   (sebastian shows the video)

   Sebastian: not bad
   ... any comments?

   Daniel: the voice is not final. It is from the animator as a
   placeholder

   Sebastian: we decided for a female voice in the final version
   ... I already provided feeback about the dashboard displayed in
   the video
   ... also a scene is quite long and too much abstract
   ... I suggested to add drawings about different IoT protocols
   ... the voice over repets too often the wot term
   ... the end is unlinked to the beginning
   ... finally, the logos in the ending should be larger

   Cristiano: it feels abstract when explaning TD documents and
   technologies

   Sebastian: it is quite difficult to display such details in the
   video
   ... the scene it also is pretty short

   Daniel: in the final ending scene it would be better to leave
   an url

   Sebastian: do we know the URL?

   Daniel: I think the URL above might not change in the future

   Kaz: I think it is fine, if we all agree

   McCool: is it the best entry point?

   Sebastian: that web page is not the best. Problably we should
   finalize the website and use that one.

   McCool: in Japan usually people show keywords to be used in a
   search engine

   Cristiano: we could leave the link in the description (when
   posted on youtube platform)

   Sebastian: yeah it might be a good idea

   McCool: however, the video could be shown outside from youtube
   context.
   ... I don't mind to use the main page linked above, as long the
   first thing they see is a redirection to the new website.

   Sebastian: I made a proposal on how to handle the new website
   URL
   ... basically I proposed to use a sub directory as a
   redirection to our site.

   Kaz: I think Coralie was OK with our using
   www.w3.org/WoT/Welcome URI for our WoT Welcome page
   (=[11]https://w3c.github.io/wot-marketing/)
   ... however we were thinking about /WoT/IG rather than
   /Welcome/IG

     [11] https://w3c.github.io/wot-marketing/)

   McCool: Another question is timing. We have to publish the
   website (and fix URL issue) before video finalization

   Sebastian: I think there's no problem to add just the URL at
   the end of the video

   McCool: we could even create multiple ending versions with
   different URLs

   Cristiano: we could use a video editing software to add the
   link

   McCool: I think it is not a big deal for the animator

   Kaz: logo colors are modified

   McCool: yeah, we should notify him and ask not to mess with the
   colors.

   <kaz> [12]W3C official logo

     [12] https://www.w3.org/Icons/WWW/w3c_home_nb-v.svg

   McCool: he's using also some filter to boost the contrast

   Sebastian: ok, I'll report your input

website

   Sebastian: can we use my proposal for the website

   Kaz: we already checked with Coraline and the scheme is fine.
   The only difference is that we agree for /WoT/IG and not
   /Welcome/IG

   Sebastian: is it possible to have /WoT/IG ?

   Daniel: I think it is easier if everthing is under /Welcome.
   The other way around is possible

   <kaz> Kaz notes that we already have
   [13]https://www.w3.org/WoT/WG/ as the WoT WG page and
   [14]https://www.w3.org/WoT/IG/ as the IG page

     [13] https://www.w3.org/WoT/WG/
     [14] https://www.w3.org/WoT/IG/

   Daniel: however it is not the real issue. We should start from
   the welcome page and then think about this issue

   Kaz: we have a conflict. We already have defined WoT/IG and
   WoT/WG
   ... we could just redirect those pages to the new one

   Sebastian: yes the idea is to redirect WoT/IG to /Welcome/IG

   Kaz: when should we resolve this issue?
   ... several months ago we started looking to migrate current
   content of IG and WG pages. Should we solve this before the
   redirection?

   Daniel: yes we should wait
   ... let's try to resolve as many issue as we can

   Kaz: we should focus on the welcome page and should be able to
   use WoT/welcome as the portal link for the video as well

   Sebastian: is Coralie ok?

   Kaz: she agreed with your proposal on that usage of WoT/welcome
   already, I think.

   Sebastian: I'll ping back to her just to be sure

   <sebastian> proposal: if the W3C Marcom Team is ok with the new
   URL w3.org/WoT/Welcome as landing page of the new WoT Welcome
   page we will use this URL in the animation video

   RESOLUTION: if the W3C Marcom Team is ok with the new URL
   w3.org/WoT/Welcome as landing page of the new WoT Welcome page
   we will use this URL in the animation video

   <kaz> [15]July 30

     [15] https://www.w3.org/2020/07/30-wot-marketing-minutes.html

   Kaz: by the way, in July when we had this discussion, you
   already mentioned a similar URL and checked with Coralie.

   <kaz> but "WoT/welcome" instead of "WoT/Welcome"

   Sebastian: it seems that it was before I sent my proposal

   Kaz: we should decide whether we use capital letter
   (WoT/Welcome) or not (WoT/welcome)

   Daniel: I think usually it is not case sensitive
   ... e.g. welcome is the same as Welcome

   Kaz: It depends on the server setting.

Daniel's PR new website desing

   <inserted> [16]PR 90

     [16] https://github.com/w3c/wot-marketing/pull/90

   Daniel: I made several changes
   ... the first one is a new inverted logo

   McCool: I don't like the inverted logo

   Cristiano: however the bar looks better

   McCool: what about moving the logo outside the bar?

   Daniel: we should also add the w3c logo
   ... we could move both of them above the navigation bar

   McCool: I agree

   Daniel: I moved also the meeting page into a activities
   category

   McCool: I see that we have acronisms in the upper bar. It is
   confusing for newcomers

   Daniel: I think we can improve it when we'll move the logo

   McCool: how it looks on the phone

   Daniel: it is a responsive design
   ... we shold define a description for the activities page

   McCool: we should add PlugFest under activities

   Daniel: could we merge this version so that we can incrementaly
   improve it.

   <kaz> fyi, WoT WS page:
   [17]https://www.w3.org/WoT/ws-2019/cfp.html

     [17] https://www.w3.org/WoT/ws-2019/cfp.html

   Kaz: please check the link above for an idea where to place the
   logo of W3C and WoT. a possible option.

   Sebastian: thank you very much for the update!
   ... we have still some open points in the agenda. We'll discuss
   them next time
   ... let's adjourn

Summary of Action Items

Summary of Resolutions

    1. [18]if the W3C Marcom Team is ok with the new URL
       w3.org/WoT/Welcome as landing page of the new WoT Welcome
       page we will use this URL in the animation video

   [End of minutes]
     __________________________________________________________


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Received on Wednesday, 16 December 2020 07:17:03 UTC