- From: Smylers <Smylers@stripey.com>
- Date: Sat, 28 Apr 2007 12:20:45 +0100
Lachlan Hunt writes: > Charles Iliya Krempeaux wrote: > > > In the online advertising business, ads are usually put in <iframe> > > s for security reasons... > > > > So... if you didn't use a "_blank" for the target, the landing page > > for the ad would open up in the tiny <iframe> (instead of a new > > window). > > That's a use case for _top or _parent, not _blank. Yes. But also clicking on adverts can often be quite different from clicking on other links in a site: * Usually adverts are not the reason a user visits a site, so if she sees an advert that intrigues her then she is likely to be in the middle of doing something else, or has a pending task at the current site. So it can be helpful for the advert to open elsewhere, then whether she looks at the advert first or finishes with the current site, t'other one will be there waiting for her. * Links within a site generally lead to pages with navigation to elsewhere on the site, often including back to where a user has come from. Many users are probably now used to it being 'safe' to click on an advert without losing what they are currently doing. If adverts started using _top and overwriting what's in the current window that could be confusing. Smylers
Received on Saturday, 28 April 2007 04:20:45 UTC