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Platform analyzes data from multiple sources to better predict buying preferences

From: Timothy Holborn <timothy.holborn@gmail.com>
Date: Fri, 25 Dec 2015 23:25:45 +1100
Message-ID: <CAM1Sok1HK5JSfjvK5HEejqTakBt04ukLTD3MtjYRgomxXcB3GA@mail.gmail.com>
To: Web Payments CG <public-webpayments@w3.org>
"All activity on your social media accounts contributes to your "social
graph," which maps your interconnected online relationships, likes,
preferred activities, and affinity for certain brands, among other
things.".... "Now MIT spinout Infinite Analytics is leveraging these social
graphs, and other sources of data, for very precise recommendation software
that better predicts customers' buying preferences. Consumers get a more
personalized online-buying experience, while e-commerce businesses see more
profit, the startup says."...

source: http://phys.org/news/2015-09-platform-multiple-sources.html#jCp
Received on Friday, 25 December 2015 12:26:53 UTC

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