Login And Pay With Amazon – why today’s launch will completely change the face of online retail

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Amazon has today launched a new service to rival Paypal, called Login & Pay
With Amazon, maybe not the snappiest name they could have chosen, but a
fundamental game changer nonetheless. The idea is to let people pay for
their online shopping *on any store* using their existing Amazon account.
The idea is simple and logical, and yet so much more than the sum of its
parts.

The key to this brilliant strategic move by Jeff Bezos is the fact that
Amazon has a customer base of nearly a quarter of a billion users worldwide
(c 215 million), most of whom are fanatic supporters of everything that the
company provides to its customers as a matter of course.
]]

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