Re: [w3ctag/design-reviews] (Document Subtitle): Early review for adding a new value to the standard list of `name`s for a meta tag (Issue #819)

Hola! Update on this work. We have decided not to use any meta-data vocabularies (schema.org, opengraph) and instead focus on a new `name` value in the `meta` tag (`appTitle`). The solutions we explored seemed overengineered with a goal of representing any type of object (like persons, books, businesses) or with the intention of becoming a "rich object in a social graph". Both of those are not the scope of what we intend to do with fixing the text that can appear on the title of a web application. Ironically, these systems build on the same concept we are using, the meta tag. 

We've decided to add a new `name` value for the meta tag, which solves the issue at hand in a simple way that does not require a new API and allows to provide document-level meta data that applies to the whole page. This new name value is `appTitle`.

If the meta tag with a `name="appTitle"` is not used (hence, there is no need to differentiate the text that appears on the tab on a browser with the text that appears on web content running in a standalone window) then there is no change whatsoever to how the webpage works, and if it is present then a developer can have control of the text that appears on the title bar of an app without having to alter the structure of the same content running on a tab.

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