Re: [w3ctag/design-reviews] Zstandard Content-Encoding (Issue #930)

Hi, we discuss this with @martinthomson 

The TAG recognizes that small improvements in efficiency, both in compression ratio and CPU cost, do have real benefits for web users.  There are costs to adding more code to the platform and having more choices available does increase the cost and complexity of negotiation.  However, those costs only mean that the benefits need to be meaningful. Zstd generally [performs better than brotli](https://peazip.github.io/fast-compression-benchmark-brotli-zstandard.html), the current best of the (other) standardized options. 
Adding zstd would be welcome.

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