Re: [w3ctag/design-reviews] Personalization Semantics Explainer and  Module 1 (#476)

Thank you for following up!

I'm still mulling over much of your response, but I wanted to make a clarification to my comments on advertising and the `distraction` attribute:

I completely agree that there is a real user need around removing distractions, and that advertising which doesn't provide useful information to a user in their context might have little value to the advertiser, and certainly has no value to the user.

However, if an advertiser is creating a distracting ad, and a site is prepared to show it, it's because the distracting design of the ad serves some purpose which in turn serves the purpose of both the advertiser and the site. In that case, the user isn't so much choosing to look at it because it's informative, but because the design makes it difficult or impossible not to.

I can't imagine why the advertiser or the site would be prepared to make it easier for all users to evade such an ad by annotating it, without some way to make up the implied loss of revenue to the site, or some stronger incentive to outweigh the revenue concern.

In other words, unfortunately I think the `distraction` attribute is at risk of not being used on distracting ads in practice.

Also, I mentioned the [`prefers-reduced-motion` media query](https://developer.mozilla.org/en-US/docs/Web/CSS/@media/prefers-reduced-motion), rather than ARIA - did you have a chance to evaluate the overlap in user needs there?

-- 
You are receiving this because you are subscribed to this thread.
Reply to this email directly or view it on GitHub:
https://github.com/w3ctag/design-reviews/issues/476#issuecomment-728652058