Re: [webcomponents] Rename custom tag (#434)

"Novel" seems to capture the fact that these are novel element definitions not in the HTML Standard better than "specialized". And as I said, "custom named element" is not great since the name is not really what we should be emphasizing; it's the whole element that's custom.

I think it's important to have nice simple terms to refer to common concepts. That actually increases the spec's accessibility to new readers. Instead of forcing them to be reminded of minutiae like the definition of local name every time we reference something, they can simply sum up that behavior in their brain by labeling it "novel element".

I'm hoping this is not some kind of blocking issue so I plan to make the change later today after a couple meetings. I'm still willing to accept a synonym for novel if there are patent concerns. Looking through http://www.thesaurus.com/browse/novel?s=t, "original" seems OK, although maybe people would convince it with "the original list of elements already in the HTML Standard." Novel still seems best.

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