Re: [w3c/webcomponents] The is="" attribute is confusing? Maybe we should encourage only ES6 class-based extension. (#509)

> nor a particularly skilled web developer

Me neither, but looking at your map demo I would thought otherwise!  It's really not about whether you or I or any of the MIT graduated Google engineers get the concept.  It's about whether it's confusing for the average developer and the fallout of the results from that.

Xerox Parc had the best R&D talent in the world at their peak.  They invented the first mouse, the first UI, the first network and yet they did not get it to mass market.  In order to cross the bridge from cool tech to mass market viability it has to be slick and simple and right now it isn't.  

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