Fwd: Digital Marketing Workshop - please share the CfP/join us in Sept. in Tampa, Florida

FYI

---------- Forwarded message ----------
From: Wendy Seltzer <wseltzer@w3.org>
Date: Tue, Aug 4, 2015 at 10:47 PM
Subject: Digital Marketing Workshop - please share the CfP/join us in Sept.
in Tampa, Florida


Hi Yosuke, Giuseppe, Mark, Kaz, and Daniel (Chairs and Team),

Would you please circulate to the Web & TV Interest Group the invitation
to participate in our upcoming Digital Marketing Workshop? I invite
interested parties to share statements of interest by email to
team-digimarketing@w3.org -- and to send position papers by August 14.

More information is available below and online, at
http://www.w3.org/2015/digital-marketing-workshop/

Thanks!
---Wendy

W3C is pleased to call for participation in a workshop:
  Web and Digital Marketing Convergence
  September 17-18, 2015, in Tampa, Florida.
  http://www.w3.org/2015/digital-marketing-workshop/

Digital Marketing and the ecosystem surrounding it are growing at an
unprecedented pace as consumers and companies take advantage of new
devices, features, and content on the Web. As the Open Web Platform and
technologies such as HTML5 continue to expand and offer new
functionalities, brands, interactive marketers, content publishers and
third party providers are calling W3C's attention to gaps and
challenges, which include a lack of standards on the definition and
secure execution of, for example, marketing campaigns, advertising
performance, data collection, and marketing signals.

We invite participation from diverse players in the marketing and
technology industries: Marketers and advertisers, agencies, operations;
System and technology providers and consumers; Publishers; Ad eco-system
players; Market researchers; Retailers; Brand Managers; Entertainment
Companies; Privacy/Security Researchers, and more.

Expected topics of discussion include:
* Campaigns
* Experience, Content, and Assets
* Metrics and Data Collection
* Channel and Delivery
* Audiences
* Context
* Performance
* Security and Privacy

Thanks to Nielsen for hosting the workshop and to Adobe for sponsorship.



--
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Policy Counsel and Domain Lead, World Wide Web Consortium (W3C)
http://wendy.seltzer.org/        +1.617.863.0613 (mobile)