SWAN.community

Dear W3C IWA BG,



Today the disciplines of economics, law and engineering came together to announce a solution to improve web advertising.



Titled SWAN.community, the approach revolves around people by providing meaningful privacy by design global controls and identifiers.



SWAN seeks to move identifiers and preferences into the utility layer of the web providing meaningful choice around privacy and competition.



SWAN addresses a problem neatly summarised by Matthew Parris (British journalist and national treasure) in his 2021 wish list  - "A device that automatically accepts/rejects all internet cookies without asking every time." [1]

A 30-minute presentation covering the governance, privacy, engineering, and timelines for consultation and deployment is available should this group wish to receive a briefing at a future meeting.



In the meantime more information is available at https://swan.community and on GitHub at https://github.com/SWAN-community/swan.



Regards,



James



[1] https://www.spectator.co.uk/article/the-31-inventions-that-britain-really-needs

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