- From: Wendy Seltzer <wseltzer@w3.org>
- Date: Mon, 11 May 2020 17:06:59 -0400
- To: "public-web-adv@w3.org" <public-web-adv@w3.org>
Hi Web Advertising BG, Draft minutes from 5 May: https://www.w3.org/2020/05/05-web-adv-minutes.html We discussed Use Cases; Lookalike Audience Targeting; Privacy Budget; and granularity. Next Meeting: Tuesday, 12 May, 11am Eastern. Call details linked below. Thanks to Lionel and James for proposing agenda items included in the draft below, as well as Jinghao on last week's call. Draft agenda: * Agenda-curation, introductions * mismatched TLDs (from Jinghao) * SPARROW (from Lionel and Basile) * Three Advertising Use Cases: - Browser vs server: ensuring smooth user experience during the ad selection, load and display. - Brand safety, i.e. for an advertiser ensuring that their ads are displayed on websites that fit their policies (e.g.: as an airline I don't want my ads to be displayed next to a news related to a plane accident). - Invalid traffic: how to detect and deal with fraudulent events (displays, clicks, conversions) generation. * Success criteria for use case evaluation (from James) * New use cases, or Gaps in the use-case / proposal matrix: https://github.com/w3c/web-advertising/blob/master/support_for_advertising_use_cases.md * AOB Call-in info at: https://lists.w3.org/Archives/Member/internal-web-adv/2020Apr/0000.html (let me know if you need me to send it to you directly). irc for real-time queueing and minutes is http://irc.w3.org #web-adv Github repo: https://github.com/w3c/web-advertising Thanks, --Wendy -- Wendy Seltzer -- wseltzer@w3.org Strategy Lead and Counsel, World Wide Web Consortium (W3C) https://wendy.seltzer.org/ +1.617.863.0613 (mobile)
Received on Monday, 11 May 2020 21:07:02 UTC