[minutes] Web Advertising BG, 31 January

Hi Web Advertising BG,

Draft minutes from this week's call are posted at
the next call will be in two weeks, Thursday, 14 February.

It sounds as though one conversation is converging around the challenge
of fraud-resistant, privacy-preserving measurement. Mike's Ad Metrics[1]
and Wendell's proposed Media Visibility work respond to this challenge.
As I hear it, as it's becoming harder (legally and practically) to
collect measurement via third-party cookies and tracking, a
privacy-preserving alternative might be able to provide more reliable data.

Another related conversation is on the grouping of related domains or
indication of authorization or delegation, e.g. what's a
"related-party," connecting apps and web, or who's authorized to place
ads. Mike O'Neill's Server Declaration[2], Mike West's First Party
Sets[3], and IAB TechLab's app-ads.txt[4] offer suggestions in this regard.

I look forward to continued discussion, here, in github, and on calls.
Did I miss any major threads?


[1] https://github.com/w3c/web-advertising/blob/master/admetrics.md
[2] https://github.com/w3c/web-advertising/blob/master/serverdeclaration.md
[3] https://github.com/mikewest/first-party-sets
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Strategy Lead, World Wide Web Consortium (W3C)
https://wendy.seltzer.org/        +1.617.863.0613 (mobile)

Received on Friday, 1 February 2019 17:05:12 UTC